Facebook has a new social search feature called Graph Search.  The social media giant says the new feature will allow users to search their friends’ content on the Facebook platform. The tool is meant to provide people the answers to their questions about people, photos, places, and interests.

Graph Search is going to appear as a bigger search bar at the top of each page. Facebook said that when people search the service, that search both determines the set of results you get and serves as a title for the page. “You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook,” according to Facebook.

The service incorporates various filters such as place type, liked by, and visited by friends to make locating things faster. You can refine search queries with more advance filters to get better answers.

“Our mission is to make the world more open,” said CEO Mark Zuckerberg at the event which was hosted at the Facebook headquarters in Menlo Park, Calif.

The feature unlike Google is a social search tool, not a global web search engine that will allow users to search Facebook’s social graph. It is noted that users can only search content that has already been shared with them.

One example demonstrated was if a user searches for friends who live in San Francisco – it will deliver only friends that fit that search.  There needs to be an exact answer for the search to have results.

People can use the structured search tool to resurface old memories, find people in their network, and uncover connections. Apart from personal use cases, Graph Search can be used for dating and recruiting purposes, which could make the product a potential challenger to LinkedIn and some dating sites that incorporate social network profiles.

Digital Marketing; News