It is said that by 2013, nearly 1.7 Billion people will be accessing the Internet via some form of mobile device. Already, countless users access their favorite websites from their mobile devices in much the same way they access them from their desktop. More importantly for the small business owner, many mobile users actually seek information via mobile versions of the world's popular search engines. When they find your site while looking for your specific product or service, will it be compatible or will they be forced to move on to your competitor?

Developing a website that can be viewed on a mobile device is becoming increasingly popular in the website design and development industry. The rise of the use of mobile devices to access the Internet has really fostered this popularity.

Developing a website that is accessible to those using mobile devices, as well as those who participate in more conventional browsing is actually not that difficult. Although there are some developers who will recommend that you create a second stand-alone site with a .mobi address and that you mimic all of the content on your desktop site, he says that you don't always need to go that far.

Depending on the type of product or service you offer, having a subpage or a couple of subpages that are mobile device compatible is usually sufficient. Even major companies like PayPal, for example, don't offer every possible feature that they offer on their desktop site.

The idea behind going 'mobile' with your website design can be as simple as beckoning customers who are searching for you via the web.

Having your company's web presence viewed by the maximum number of users is always the ultimate goal and with the rise in the use of mobile devices, you certainly don't want your competitors to have the upper hand.