As the owner of a small business, you probably recognize the importance of your storefront's appearance and its interior design and the critical role they play in your business's success. From how customers move through your store to ensuring that those customers can find the products they are looking for, you likely have put hours of thought into your design scheme.

That same thought should also be put into a business's online presence.

In the age of the Internet, where everyone shops online, the virtual presentation of your business is just as important, if not more important, than that of your brick and mortar location. If you've been giving more thought to your physical location than your online storefront here are a few tips to follow in order to make your website more appealing to current and potential customers.

'Choose the right domain. Your domain name should be intuitive and familiar to your customer base.

'Insist on a clean design. A clean website design is just as important as a clean store. Keep your website free of distracting videos or gratuitous graphics.

'Use strong descriptions. Include full product descriptions on your website and let your products sell

'Consider contact information. Make it easy for customers to find you and to learn more about your company. List your contact information in an easy-to-find place on your website.

These are just a few of the ways to ensure that your online presence is just as tidy as your brick and mortar location.

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