Website owners can build links, promote content and optimize their site for maximum success, but warns that all of that hard work can be negated with one line of bad code.
We all know that the search engines crawl a website, indexing the content within, to determine its place in the search engine results pages. If a website has been coded correctly, the search engine spiders will be better able to crawl that website quickly and easily and gain recognition for its quality.
Unfortunately, this does not always happen because website with messy coding or just one line of incorrect coding can result in a poor search engine rank or, in some cases, can result in a failure to be ranked at all.
One of the most common of these poor codes is the meta robots tag which can, in some cases, explicitly instruct the search engines not to index and not to follow the website at all. With these simple tags, websites could inadvertently instruct search engines not to list or rank them, which is the opposite of what most small business website owners actually want.
The idea behind search engine optimization (SEO) is that SEO is meant to drive targeted quality traffic at all times and for the long run.
It should go without saying that, when it comes to building SEO strength, you absolutely need to have a website that features a clean and crawl-friendly code structure so that the search engines can easily crawl and index your content. If your website cannot be crawled or indexed properly, you are essentially dead in the water when it comes to online marketing.
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