The mobile web is growing at a phenomenal pace.  Chances are you are reading this on a handheld device such as a tablet or smart phone.   Just a few short years ago, it was a good bet that you would read articles like this one on your PC or laptop.  More and more people are accessing the internet on a wireless mobile device – so it is vital that your website be mobile friendly. So what ARE the things you can do to optimize your website for mobile devices?

1. Have a fast-loading site.
Many mobile-web users who are using their phones to access the Internet are using a slower 3G connection. You can help these users out by making sure your website code is clean, which will not only make for a faster-loading site, but faster downloads as well.

2. Don’t use flash. Not all mobile devices can see flash. Make sure you have an alternate HTML version of your site as well.

3. Have simple navigation.  Mobile users are viewing your site on a small screen. In addition, there is no mouse and not all mobile devices are equipped with a touch screen. Keep the number of links to a minimum and make overall navigation easy and intuitive. Links are not always easy to “click” on a smart phone, so a cluttered navigation scheme may be frustrating.  Mobile users typically won’t browse for more than a few minutes. Most just want a specific piece of information. Make sure major services, major products, phone numbers, addresses are easy to find and view.

4. Don’t use too many images.Images are important for a website but when you have too many they can overwhelm and slow up loading on a small screen. So use images, but be selective about what you use.

Lastly, be sure to check out your site on a number of devices. Never assume your site looks great or works well across multiple platforms and devices, because it may not — and if it doesn’t, you may lose potential customers.


dzine it, inc. is happy to announce the pre-launch of DealDown, a new innovative daily deal website with a twist. The site is owned and operated by Track Local LLC. a Brooklyn based company.  The site is unique in that it combines social media platforms and on-line games to award prizes and discounts that enhance the deal experience for both customers and business owners.

For business owners, DealDown helps attract new customers by allowing registered site users to share their deals directly with others through social media such as Facebook & Twitter.   For customers, DealDown not only offers the best deals on local events, activities and products, but allows those who have shared their deals, purchased frequently or scored points on games to accumulate additional rewards to be used for free products and savings on future deals.

DealDown which has taken more than 6 months to develop was created using a custom PHP application designed from a propriety dzine it framework for Track Local LLC.  The site features many innovations that will continue to be enhanced over the next several months.

Ken Herbert of dzine it who led the development team, “This site is built on a robust social media platform which has endless possibilities for sharing.  We look forward over the next few months to continuing working with Track Locals LLC. on the site’s development and enhancing the user experience.”

Sol Mittelman, Chief Innovation Officer and co-founder of DealDown  “We are very excited about the development and launch of the site. The professionals at dzine it have taken our vision for a truly original and visionary deal site and made it a reality. Now we look forward to providing true deals to both the business and consumer communities.”

DealDown is currently focusing on Brooklyn based businesses but looks to extend their deals to other cities across New York state and eventually across the U.S.

Peter Crisafi of dzine it “We are very proud of the work that has gone into developing this website application. We wish Track Locals LLC. many years of success with this endeavor. ”

Martin Mittelman, Chief Strategy Officer and co-founder of DealDown. ”We appreciate all the effort and time that dzine it, inc. has put into developing this outstanding website for Track Locals LLC. is the vision and 100% owned and operated by Track Locals LLC. Dzine It, Inc has no affiliation other than being involved in the web development and branding of the website.”

News; Web Design Info

Developers and web designers are talking alot these days about HTML5. Developing in HTML 5
HTML5 is the newest version of the standard language used to program websites and bring content to the web.  Versions of HTML have been around for years and have been largely been a subject reserved for those in web development.  It all sounds very technical and is probably not something that the average web user might think he needs to know about.  But the newest version of programming language when finalized will offer benefits to everyone and is something even those who are not programming websites might want to know about.

HTML5 will make it easier for developers to incorporate many important features such as video, audio and graphics to your site. For a long time, video, animations and graphics have relied on third party applications like Adobe Flash or QuickTime to be embedded into web pages to view them.  HTML5 now allows all of these visual elements to be incorporated into a website natively and removes these applications from the equation.

With HTML5 you as a web visitor will be able to view it in places where you might not have been able to in the past.  With the use of HTML5 when customers visit a website there is less of a chance that anyone will come across a black hole in the middle of the page or get a prompt to download a plug in.

The iPod Touch, iPhone and the iPad have been especially good at leaving black holes on the screen, because Apple’s late founder Steve Jobs, would not allow Flash to run on any of his iOS devices from the start.

HTML5 looks to benefit everyone.  Developers won’t need additional plug-ins and as long as you’re using an up-to-date browser once it officially launches, websites that use HTML5 will allow you a more seamless user experience, no matter what device you use to access the Web.

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