Non-profit websites want to engage both donors and volunteers. So it is critical that any Non Profit Web Development Red Crossnon-profit organization or business take into account the considerations that will do so when designing their websites.

The primary goal of any non-profit site should be to make it easy for site visitors to learn about the non-profit’s cause.  The site must communicate what it is that your organization is doing immediately through the use of images and text.

Second only to communicating the cause, it should be abundantly clear what action site visitors should take to contribute to the cause. Be sure to incorporate primary calls-to-action such as “Donate” or “Volunteer” — and make them easily visible and actionable.

Don’t forget to include quick links to more information about the non-profit and key figures in the non-profit — One of the most visited pages on any website is the “About” page and this is even more true for visitors to a non-profit.

Show visitors using text, video and images that positive action is taking place — Use design elements to communicate the positive impact your non-profit has already made on your cause.  Donors and volunteers want to know that their time and money is going to be well-spent.

The design should allow media contacts to find the information they need quickly and easily — Media coverage is an important tool for spreading information about your non-profit and the cause.

Lastly, utilize social media and blogs.  Using these mediums as part of your design to get the word out can be as vital for a non-profit as it is for for-profit businesses.

 

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A website’s successful development is determined by many factors.  These factors include concept, design, usability and content.  While each individual site may have its own unique criteria, there are some common threads that would be beneficial to include in the process of designing and developing any site.

It all begins with planning.  Think about your vision for the site and make sure you articulate it to the designer.  Do some research in order to understand the competitive landscape .Your research should uncover insights into what other sites are doing right so you can match them.  Conversely, research should also show you what they are doing wrong so you can make sure you don’t make the same mistakes. Work closely with your web designer to convey this information and don’t be afraid to ask for their input.  Their experience and knowledge can be a great asset for you.

Work with your web designer to think about the best ways to showcase your business or services.  Creating the best site design along with good content, graphics and images will go a long way towards achieving your goals.  As the saying goes “Content is King” and having the right content whether it be visual or text is critical in the success of any site.

Your design should take into account usability by the consumer.  Well designed websites have elements that serve specific psychological needs for users. Justify your decision making on this area by assessing whether or not those visiting your site can be easily satisfied and have a positive user experience.

The web is constantly changing and with the proper forethought, research, design and technical expertise any site can achieve their goals.

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The mobile web is growing at a phenomenal pace.  Chances are you are reading this on a handheld device such as a tablet or smart phone.   Just a few short years ago, it was a good bet that you would read articles like this one on your PC or laptop.  More and more people are accessing the internet on a wireless mobile device – so it is vital that your website be mobile friendly. So what ARE the things you can do to optimize your website for mobile devices?

1. Have a fast-loading site.
Many mobile-web users who are using their phones to access the Internet are using a slower 3G connection. You can help these users out by making sure your website code is clean, which will not only make for a faster-loading site, but faster downloads as well.

2. Don’t use flash. Not all mobile devices can see flash. Make sure you have an alternate HTML version of your site as well.

3. Have simple navigation.  Mobile users are viewing your site on a small screen. In addition, there is no mouse and not all mobile devices are equipped with a touch screen. Keep the number of links to a minimum and make overall navigation easy and intuitive. Links are not always easy to “click” on a smart phone, so a cluttered navigation scheme may be frustrating.  Mobile users typically won’t browse for more than a few minutes. Most just want a specific piece of information. Make sure major services, major products, phone numbers, addresses are easy to find and view.

4. Don’t use too many images.Images are important for a website but when you have too many they can overwhelm and slow up loading on a small screen. So use images, but be selective about what you use.

Lastly, be sure to check out your site on a number of devices. Never assume your site looks great or works well across multiple platforms and devices, because it may not — and if it doesn’t, you may lose potential customers.

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