Infographics, as a visual communication device, typically offer a representation of statistical data or an explanation of complex relationships. However infographics can communicate just about anything and often prove more engaging, more relevant and more compelling than pure text.

Infographics come in a variety of formats. Layout, orientation and style are limited to the designer creating them. The possibilities are endless.
There are many benefits associated with a great infographic.
For the audience, infographics improve user experience through better communication of ideas, while the style and ease of that communication can speak volumes about the company or brand presenting it.

Creating a unique and successful infographic may seem a bit daunting, but the basic premise is quite simple. An infographic should be engaging, relevant, and have the ability to communicate with your audience.

Infographics are incredibly important in terms of brand building and a well-executed infographic can boost the reputation of the company it represents. However, it can be difficult to measure its success.

For a company to see a good return on investment (ROI) from its infographic it must use it as much as possible. Use it on your website, inside an online press release, or even as part of an offline advertising campaign.

Infographics even have the potential to go viral if they are genuinely relevant and engaging. Share your infographics across the web, through social media, email and via online publications. Of course, be sure that it is well branded and that it can deliver the same message even when it is removed from the context of your website.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Many website developers are focusing too much on the cosmetics of a website, such as the look, speed and ease of access to the site. As a result, developers are not spending enough time writing secure codes and delivering a hard infrastructure, leaving websites and web applications vulnerable to attack.

A recent report noted that in the last three years, nearly 70 percent of the top 100 websites have either hosted malicious content or contained redirects to illegitimate websites.

In the past three years alone, many respected companies and their websites have been targeted by malware. Examples include Sony, RSA and several financial institutions, proving that even the most respected organizations can be compromised.

Thankfully, companies seem to have recognized the need to plug security gaps and the same report estimates that spending on web security will grow at a rate of eight percent between 2011 and 2015.

Businesses are urged to consider real-time analysis and inspection of their web content to ensure that users remain safe.

The use of Web 2.0 services, the need for social media access, and the introduction of an increasing number of new Internet-enabled mobile devices, means that the real-time elements of web protection must consider the requirements of both corporate and social use.

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When a business enters into a contract with a website design firm to create an online presence, the agreement should deal with intellectual property rights and address which party will own the web content.

Typically, copyright automatically favors the party that produced the content. Obviously, this can cause problems for business owners who want to, and should be, in control of their own website content.
However, the issue becomes more complicated when it comes to ownership rights of the underlying code that makes up the website.

When a website maintenance agreement is entered into as part of the contract, the underlying code can be subject to a separate escrow agreement. This protects both parties by allowing the code to be released to the business, only if the website design firm cannot meet the pre-determined maintenance obligations.

Usually, web design firms will use parts of the code in other projects in an effort to save time and money. For this reason, it is unlikely that a business will be able to gain exclusive rights to the code.

At the very least, a business should ensure, from the start, that the web design firm that it hires grants it the right to use the code. A business owner entering into a contract with a web development firm should also procure any warranties or indemnities that will protect against claims of copyright infringement by third parties, as they relate to the content or design.

Copyright 2011 dzine it, Inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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