Typography for the web has really come into its own in the past few years.
Unfortunately, many website designers lack the specific training and years of focus on typography that experts in other disciplines, like print publishing, have long had. However, that doesn't mean that you can't find fantastic web-safe fonts for your small business website.
The following four font elements necessary to convey your company message in an easy-to-read fashion:
The aesthetics of your website are useless if the content is illegible. When choosing a font for the copy on your site, simple is better. Keep things clean and avoid over-complicated type.
Save the creative efforts for headlines and pull-quotes. Your body copy should always be clear and easy to read.
Consider a medium-weight font, around 13px, in either a simple serif or sans-serif. Unless you are going for a very specific look, it is considered bad form to have more than three different font families on the same page.
Your font is just as important as the images on the page.
Like any other page element, your fonts portray mood and emotion, just like your website's color scheme and graphics. For example, heavy fonts convey strength, while lightweight fonts give the impression of openness and space.
Coupled with scale and color choices, your font can become a powerful tool to convey feelings and attitudes.
It is important to remember that not everyone accesses the web in the same way. There are many combinations of device hardware, operating systems and screen resolutions, each of which will render fonts differently. This is another reason why it is important not to overcomplicate your typography.
Good web typography means knowing when to be flexible. That may mean choosing a different font for mobile devices or adjusting font sizes and contrasts for small screen displays.
In short, fonts can greatly affect the aesthetics of your site and can convey a lot of meaning.
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