Creating a search engine optimization campaign can be a lot like cooking. When inexperienced cooks first start to create a dish, they tend to use too much or too little of certain ingredients or have a hard time following a recipe, if they follow it at all.

In cooking, recipes are very specific about how much of each ingredient should be used. One false move can ruin an entire dish. The same goes for an SEO campaign.

Without proper training or a good understanding of the subject, it is often difficult for people to get a good grasp of what search engine optimization is all about. When most people start an SEO campaign for the first time, they tend to go all out, using every technique they can find. Unfortunately, this makes a website look ‘overdone’ in terms of SEO and such guerilla tactics usually result in low rankings.

There are many people out there that think when optimizing a website, that adding everything they can is the way to go. The result of this sort of haphazard SEO can be disastrous.

Anyone that wants to cook like the search engine optimization experts needs to follow a professional’s recipe. A poorly balanced dish will just taste bad, but an over-optimized website can actually get a business into big trouble with major search engines like Google, who look for signs of SEO manipulation.

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The fundamental principle of navigation design is that you should design for the reader – the person who uses the website.  To be effective, website navigation should first be easily understood by the average web user. When designing web navigation elements, you need to always remember the main purpose of the site and the target audience.

Different readers have different preferences on how they like to navigate around a website. Some readers like to navigate geographically. Others navigate by subject matter. And some want to read the most recent documents similar to those they have just read. Therefore, to accommodate a variety of readers and their navigation requirements, a range of navigation options should be offered.  So by using multiple classifications you can allow the reader to navigate the content in any manner they wish.

Home page navigation should provide context for the reader. It is not simply about functional navigation such as hypertext and search. The home page should take content highlights from the content archive, presenting them as features. For navigation to provide the best possible context, you need to ensure that all content is properly classified; allow for a variety of product/selection homepages that publish the most relevant and positive content for that particular product or section; use related navigation at the end of a document that gives links to similar documents or websites.

From the homepage, each page on the site should be reachable within two or three clicks. Vital pages should be only one click away. Navigation should let readers know where they are going.  There are a number of ways to achieve greater clarity. Some examples: Consider drop-down navigation, showing lower levels of the classification. This allows the reader to navigate further into the website if they wish. Change the color of a link when the mouse rolls over it. This is helpful when there are many links placed close together. Because the link changes color, the reader knows exactly which link they are about to select. If the user is asked to participate in a process, such as purchasing a product online, show a progress chart to assist in navigation. This shows the user how many stages there are in the process, and what stage they are at.

To help users navigate your site – you should also consider placing a ‘Search’ box on every site page. It should be placed on the far right of the masthead.

Good website navigation can increase the viewing of your web pages. This will in turn lead to increased signups, sales, customers or members.

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dzine it, Inc., a leading New York digital marketing firm says that when considering an Internet Marketing Strategy, look for those who have a reputation for quality web development good track record with website marketing strategey.

According to Peter Crisafi, Vice President  dzine it, Inc., an award winning New York web design and website marketing firm says his company offers website designinternet marketing services that are professional, attractive, and user friendly. He recommends that anyone looking for a boost in their Internet presence look for the same in whatever digital marketing firm that they choose.

‘In addition to unmatched custom website design and website development services, we also offer search engine friendly website designs for maximum exposure and search engine ranking.’

Even if you already have an existing website, but are looking to add more power, companies like dzine it, Inc. can help your site look better, achieve a higher search engine ranking, and increase sales conversion rates easily and affordably. In order to achieve such results, hiring a professional firm that can handle a highly specialized mix of expertise in the fields of design, programming, and marketing is essential and, according to Crisafi, dzine it fits the bill.

‘Our corporate offices are located in Manhattan, New York, but we have experience in working with clients across the country and around the world and we offer dynamic database driven content, E-commerce services, unmatched powerful marketing tools, organic search engine optimization (SEO) as well as flash animation and video services that make us the leading digital communications firm in the New York area,’ he says.

dzine it has designed and developed websites for companies in the greater New York area and beyond with impeccable customer service, reliability and professionalism — offering the highest quality website design and development services available.

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