Category Archives: Digital Marketing

There has been rapid development in the last year of 'real-time' Internet, catapulting the spread of web content faster than ever before.

A perfect example of how the Internet has become the number one source of information for people around the world was the death of Michael Jackson. Within minutes of the pop star's death, traffic on major news website spiked dramatically and Twitter was strained with incredible amounts of information as the news unfolded.

This is not to suggest that a small business owner using Twitter or Facebook to make an announcement about their business is going to get the same attention as the death of an American pop star. However, it is proof that social networking sites can truly help create a buzz about businesses, particularly on a local, targeted level.

If a business owner has properly created a strong presence on Facebook and Twitter, the announcement of a special sale or deal, important and compelling news about the company's niche market, even information about the business itself, can generate quality targeted traffic to that business's website. Good targeted traffic always has the potential to become sales and leads.

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A poll of online retailers was recently conducted to determine what steps they would be taking to improve business in the future. What the survey found was that found that many online retailers are planning to focus their efforts on website redevelopment, search engine optimization and the use of video and streaming media, all in an effort to boost traffic through search engine optimization and enhance customer experiences.

In fact, nearly two-thirds of the online retailers that were surveyed said that they had plans to have their websites redesigned in 2010. The number one focus for web-only retailers, the survey found, was improving user experience through better organization.

For online retailers that also have a brick-and-mortar location, SEO is the main reason for wanting to redevelop their websites in 2010. Of course, of all those online retailers that said they wanted to enhance customer experiences and improve search engine ranking, more than 50 percent explained that the reason for choosing to redesign their website was to attract new visitors and generate a higher sales conversion.

The number one feature that online retailers would like to add to their website in the coming year is video.

More than 33 percent of survey respondents said that they plan on adding video or streaming media to their website on their next redesign. As experts in video production and implementation, we recognize the power of having a video component to a website and we are happy that the online retail industry recognizes it as

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Increasing sales is never a simple task, particularly in an economy like this one. What many business owners don't realize, however, is that a strong SEO plan can boost sales simply and affordably.

At this point, nearly every company, both small and large, has heard of search engine optimization, but many business owners do not completely understand the true benefits of search engine optimization as marketing tool.

Failing to take advantage of all that search engine optimization has to offer can actually be harmful for the future of a business. For business owners, familiarizing oneself with search engine optimization techniques and the benefits that they bring, can give an incredible edge over competitors. There are a number of ways that an SEO firm can help a business increase sales.

For existing websites, a professional SEO firm can redevelop the site so that it can specifically cater to the target market and the most recent popular search queries. By targeting keywords, an SEO specialist can help a website achieve more online exposure, increase traffic and ultimately increase sales.

Companies that are building an online presence for the first time can utilize a professional SEO consultant to structure the business's new website so that it is optimized for proper search engine ranking from the start.

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Hackers are now exploiting a growing interest in the death of Sea World animal trainer Dawn Brancheau, who was killed after being attacked by a killer whale.

Countless Internet users are searching the web for photographs and videos of the attack that led to Brancheau's death, which happened recently during a public show at Sea World, in Orlando, Florida. However, by using search engine optimization techniques, hackers are creating websites that are stuffed with content that appears to feature video footage of the animal trainer's death, but are actually designed to infect the computers of those visiting the website.

This horrible death is currently one of the hottest searches on the Internet and the malicious pages are appearing at the top of the major search engines.

When users click on the links, are pop-up warning appears telling users about security issues associated with the computer. These warnings are false and are designed to trick users into downloading dangerous software or handing over credit card details.

This sort of malware, also known as 'scareware' are becoming increasingly common among cybercriminals. The same tactic was used following the high-profile deaths of Natasha Richardson and Patrick Swayze and after news of the iPad was made public.

Users are advised to be cautious about the links they click on and told to ensure that they are using up-to-date anti-virus protection on their computers.

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