Social Media site Pinterest has added a new feature – price alerts that will now let its members bookmark an item they want to buy and receive an email alert when the price goes down.

The new feature comes after Pinterest’s added the “pin price” feature which allowed merchants to add price tags and description to pins, allowing allows users to see the current price of their pinned items.

Pinterest users can set up alerts for products like home goods, clothing, and electronics. Users can activate price alerts simply by pinning items to one of their boards and they will be notified via email when the price has dropped. To avoid unintentional spamming, Pinterest says various prices will be consolidated into as few emails as possible. If the email frequency is still too high, the user can customize it in their settings.

Since rolling out the new “pin price” format to retailers in May of this year, Pinterest said that companies and their shoppers have placed tens of millions of product pins on the network that include the company’s logo, a brief description of the item, and the price.

Early results show that product pins have higher click-through rate than regular pins, Pinterest said.  The new price drop alerts should help users take a step towards actually purchasing the items they see.

Pinterest has become the Internet community’s place for virtual window-shopping. Typically, users pin items that they hope to have but may never even buy at all.   With the introduction of these new price drop features. Pinterest hopes to add value to the pins on their site to both retailers and consumers.  Merchants can sign up through the developer site.

Pinterest

Choosing the best keywords for your website SEO is important.  Keywords are what we type in when we are searching for products, services, and answers on search engines, an act that people all over the world have done over a billion times. One of the important ways to optimize your website’s pages for search is to assign keywords to those pages. They are important for both organic ranking on the search engines as well as PPC or paid ad campaigns. The implications for a business to select the right keywords therefore are big. Deciding on them is a balancing act between art and statistics.

When choosing keywords, start by thinking about whom your target audience is and the focus of your website.  Make a list of words and phrases that will lead to your site when entered into search engines.  For example, if you are selling rugs – consider not only the actual word “rugs” but also carpet, floor covering, carpet brands and so on.  They should be word specific as well as related to the content.  Ask yourself if searchers will find what they are looking on your site when they search using these keywords?

Search for the term/phrase in the major engines.  It is important to also see which websites already rank for your keyword.  This gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Generally if you see many search ads it signifies a high value keyword.  Multiple search ads above the organic results frequently means that it is a highly lucrative and conversion-prone keyword.

Let’s say you own an online pet shop that sells all kinds of animal food and pet equipment. To rank highly for the keyword pet would probably be at the top of your search engine marketing goals. And yet this may not be a profitable keyword that will drive relevant traffic to your site. That is because, from an organic SEO perspective, you are unlikely to rank highly for this term unless you are a huge, highly authoritative site—or lucky enough to be 1-800 Pets.com, knowing that Google rewards keywords that match website addresses.

In this case, you would do well to go after more specific keywords such as dog food, Eukanuba, fish tanks, etc. Not only is the competition for these terms less fierce but, from both an SEO and a PPC perspective, those more specific keywords are going to have a significantly higher conversion rate to purchases on your site. Try to focus on the hundreds or even thousands of more specific keywords that more closely match the services, products, brands, and locations that you sell or serve. Be sure to use these keywords throughout your site copy in your tags and where they make sense.

Not sure how what terms will work and how to choose – Consult with your SEO expert and marketing firm. There are also tools available through Google such Google Ad Keyword Tool and through Google Analytics that can help.

Keywords are an important foundation for an SEO campaign. The right keywords offer an important potential for any campaign to be successful.

Pinterest

Google has been busy updating “Google Maps” and revealing new features for its desk top and mobile versions.  Among the innovations to Google Maps for smartphones and tablets is a new feature called Explore, a tool that is part of Google’s efforts to gradually make the map app more interactive and social.

Explore is designed to bring real-time information to directions, particularly in the map features that help users navigate around traffic. Users will now be able to get incident reports on chosen routes, which that will help them assess traffic conditions. They will also receive alerts with a new route if a new route means a faster travel time.

To make it more social there are also new features geared towards discovering new places to visit. Explore is a highly visual part of Google Maps that gives you a quick survey of the best options around you across five categories: Eat, Drink, Shop, Play, Sleep. The app’s Explore feature enables users to browse for new restaurants and stores as well as places of interest.  The app’s new 5-star rating system offers a summary of how friends and like-minded individuals feel about local places. Every place that has a Zagat rating will have it displayed next to the place’s address.

The features work great on tablets because they have enough screen space to display all the information Explore offers. On smartphones you can only view a limited amount on the screen at once.

Explore is Google’s next big move towards overtaking its rivals. It is only the first of many Google Maps innovations that should give sites such as YELP pause for concern.

Pinterest
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