You’ve just finished writing an article and can’t wait to publish it. You really want to share what you have written. Should you publish your blog right away or should you wait for a specific time? Blogs can help you increase traffic for your business and time spent on your site. But will publishing at any time help you capitalize on this? There has been lots of research and comments on when blogs will generate the most traffic. So what is the best time to publish your blog or send out newsletters?
There are studies that show audiences are much more likely to read and comment on blogs at different points depending on the time and day of the week. KISSmetrics, with data collected by social media scientist Dan Zarella and Search Engine Land, says posting content during high traffic hours (day time) can lead to more visitors, comments and engagement but it’s more likely your post will be buried in the competition with other articles. When posting during low activity times (night time) you can expect more prominence within user feeds with less noise, but fewer visitors during off hours. The data also shows that most users read blogs throughout the day, with the highest percentage in the morning between 8am to 11am (peak blog views by hour). The average blog gets the most traffic on Monday but more comments on a Saturday when people aren’t generally working.
They also found: A higher percentage of men than women read blogs in the evening and at night. The average blog receives the most inbound links on Monday and Thursday.
The average blog receives most inbound links at 7am Eastern Time.
Data from Shareaholic study shows that posting between 9am to 10am increases the likelihood of both more page views and social shares.
Of course, don’t forget to take into consideration your own unique business and business sector. It is important that you analyze your site traffic to determine what the best schedule for you is. Certain times might work best for some businesses and not others. In order to capitalize on the benefits of blogging, use these studies as a starting point. Combine them with your own analytics to capture the full potential of your audience!