Social Media can be a valuable tool for businesses of all kinds and sizes. The relationships that can be built by utilizing Facebook, Twitter, Pinterest, Google Plus and Linked In – the most popular social networking sites can be big if used strategically. Using these sites can be as simple as adding a plug-in to your current website, blog or digital newsletter. Some of advantages of including social media are listed below.
Social Media helps build your customer base by engaging them. Customer engagement is a critical tool in retaining existing customers and getting new ones. Establishing a Facebook Page for your site and business gives you the ability to connect with unlimited customers and keep fans engaged and coming back to the site.
Social Media offers opportunities for effective marketing and promotion. Sites like Facebook offer business owners the flexibility of coupon marketing and special promotions to a target audience. Many business owners have taken to Twitter as a tool for both promotions and reaching out to customers in real time.
Social Media helps you monitor the impact of your marketing campaign.
Facebook, Twitter, Pinterest, Google Plus allow you to monitor the feedback from customers. Customer feedback provided by these sites enables you to find out what people like, don’t like. With this info you can improve the quality of your goods and services to better serve your target market and customers’ needs.
Social media marketing strategy increases your search engine ranking.
Social media sites offer big opportunities to drive traffic to your site. By connecting with relevant communities and individuals, social media channels can play a key role in generating visitors to your website and in turn increase your rankings. Most search engines utilize social media sites in their algorithms that determine how it might rank your website or blog.
As with any website marketing plan, before implementing your social media strategy it is important to define your goal to get the most from your social media efforts. Determine who your customer is, when and how they want to interact with you, and what calls to action you want to present through this platform. Regardless of the social media outlet you choose, your goal will be to relate more personally to your customers.