One of the biggest challenges facing businesses that launch a mobile app is getting their customers to find it. With so many apps in Apple’s App Store and Google’s Android Market, businesses cannot expect their customers to hunt down their application.
The best way for a business to get their app recognized is through search engine optimization (SEO).
Google has made incredible improvements lately to the way in which it indexes app store description pages and the way these pages appear in search results. However, there are a few tactics that businesses need to employ to ensure that shoppers can easily find the programs.
The first step is to ensure that the name of an app includes the name of the business that it is associated with.
This is important because both the Android Market and the Apple Store have strong link juice in Google’s search algorithm. When important pages link to an application, Google ranks the app download page very high.
So, it goes without saying that businesses should be promoting their applications across all of their web properties. However, any download promotions appear in the form of text, rather than an image, for better optimization.
Search engine optimization is the easiest and best way for a business to drive traffic to its app.
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