Instagram the popular social media photo sharing site with approximately 130 million monthly users will now be able to shoot and share videos.
The new video feature is available to all iOS and Android Instagram users as a free update to the existing Instagram app. The basic look of the app is the same, but a small movie icon has been added that takes you into video mode.
The videos can be between three and 15 seconds long and include any number of individual video clips. After you shoot the video: 13 brand-new filters, created by an artist specifically for Instagram video. They do the usual tweaks to make video pop, like adding vignettes, upping the contrast and playing with color. There is also an image-stabilization feature to even out shaky videos shot on the go.
For now, videos can only be shot from within the Instagram app, and there is no way to upload existing video from your phone’s camera roll.
According to Instagram co-founder and CEO Kevin Systrom “It’s everything we know and love about Instagram, but it moves.”
The video-sharing feature puts Instagram in direct competition with Vine, the popular Twitter-owned app that lets users share looping six-second video clips. Vine has skyrocketed in popularity in the six months since it launched, attracting more than 13 million users. Many of the six-second videos have a unique look and feel, employing fast cuts and stop-motion animations to tell quirky little stories.