Website Redesign Test for 2010

With a new year and a new decade upon us, many companies are reassessing their goals and looking for new ways to boost business in 2010. At dzine it, we recognize the importance of having a strong online presence, particularly in this shaky economy, so we've come up with three questions for businesses to ask themselves to decide whether or not their website should be redesigned.

1. Was your website built from a template?
Many business owners knew the importance of having a web presence and in a desperate attempt to get their name online; they purchased an affordable website template to get them started.

The truth is, any business that is still operating a canned website is likely losing business to competitors who have a more professional design and a solid Internet marketing strategy.

2. Is your website content stale?
Business websites that were made two years ago or more, most likely look dated or abandoned.

There is so much that has changed in the last two years alone. Websites need to be updated to meet web 2.0 standards at the very least. However, a stale website reflects poorly on the business it represents and that is reason enough to redesign a website.

3. Is your website optimized for good search engine ranking?
If a business's website traffic is law, chances are it is not being picked up by search engine spiders.

A good website redesign, with targeted search engine optimization, will get a website on track to compete against competitors.

Any website owner that answers yes to the above questions should contact a professional web design firm immediately to learn how to take advantage of all that the Internet has to offer.

In the fast-paced world of technology, staying ahead of the curve is imperative for success. Being behind the curve is business suicide.
Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
News; Web Design Info

Logo Visibility Is Equal to Business Viability

A company's logo, if done properly, should be memorable. A company's logo is part of its corporate identity and should be displayed everywhere, including on the company's official website.

A business should have a company logo, first and foremost. When it does, that logo should be printed on company business cards, in newspaper and magazine advertisements, on company vehicles, and just about anywhere appropriate. A company logo should also have a prominent, permanent place on every single page of that company's website.

The use of a company logo on every page of a site is probably one of the most overlooked business website basics. Many businesses display their logo on the homepage, but not on other pages of their websites.
It is important to remember that a lot of a website's traffic arrives on pages other than the homepage and that having a logo helps visitors orient themselves to where they are. If they don't see a business's logo prominently displayed, they may think they have reached the wrong website.

A good website design firm knows the importance of incorporating a company logo into every page of a business website. If a company doesn't have a logo design, hiring a graphic design firm to help create a corporate identity is a must.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Graphic Design; News

Domain Name Redirects Can Affect Search Engine Ranking

Having a keyword-rich domain name can boost a website's search engine ranking, but there are more important factors to consider when owning multiple domain names.

Let's say that a company wants to boost its search engine ranking and decides to purchase three additional domains based on targeted keywords. From the perspective of search engine optimization, there is both a right way and a wrong way to assign these additional domain names to the company's existing website.

If not handled properly, this move can cause problems in terms of organic search engine optimization through duplicate content and other issues. Common methods that webmasters and SEO experts use to point multiple domain names to a single web server, include domain mirroring/masking, domain cloaking, or domain redirecting.

Domain mirroring or masking is just one tool that webmasters will employ in the case of multiple domains. With mirroring, any alternate website will look and feel as if it is the root website, when it is actually a mask overlaying the original domain name and its content into the alternate site.

Domain cloaking, on the other hand, uses an iframe or embedded frameset to display the content of another website, but it is domain redirecting (also called URL redirecting) that is the most popular method.

Domain redirecting sends all traffic through the new domain name to the main website. However, it needs to be done properly.

The proper way to redirect a domain name so that search engines don't get confused is to use what is called a 301 redirect and he says that website owners should always consult an SEO expert when considering a marketing or technical decision regarding their website.

When additional domain names are acquired, they should be permanently redirected to the main domain name, which should be the central location for all of the business's content. Redirection should be handled differently depending on the type of server hosting the site and the purpose of the redirected domain name.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.'Web Design Web Programming Website Development

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

Benefits of a Quality Web Design for a Business

A full redesign of a business website is a decision that can be difficult for business owners of all experience levels to make. However, most business decisions are easier to make once it is clear what benefits the company stands to gain if the decision is actually carried out, and a solid web design is no exception to this rule. There are essentially three main benefits a good design with respect to a business website.

First, a quality web design attracts more visitors. There is always a core debate around what a quality web design really is, but at its core this is a design that is pleasing to the eye, easy to navigate, and is memorable to the visitor. Those three components of a quality web design are often at the heart of why visitors not only check out what your company has to offer, but are also part of why they share your site with the people who matter most to them.

Next, a quality web design increases credibility. By focusing on the elements of good design, your business website projects to all visitors that you are truly committed to providing a consistent product and service in the marketplace. After all, only a business that was planning to be around for a long time would invest in making an eye-catching website. This is a perspective that your website's visitors will usually share, and when they see that you have gone the extra mile to ensure your site has a great design, they'll feel more confident about checking out your products and services.

Finally, a quality web design improves brand recognition. All of the classic large corporations that are studied and admired by up and coming business owners all have one thing in common: they have very strong brand recognition. A quality web design can bring this heightened brand recognition to the even the newest business website by setting the tone for what the visitor can expect. Great web design gets discussed and shared freely between friends and colleagues often, which naturally increases interest in what your company has to offer by default. This means that you get increased publicity and recognition without having to go out and sing your own praises, which projects an arrogant image that is counterproductive to achieving your goals.

Simply put, building a clean, effective, and eye-pleasing design for your website gets your venture off on the right foot every time. Once implemented, the effects of a great web design for a business website can be felt in virtually every aspect of the website itself for many years to come. If looked at in a different fashion, hiring a web design company to handle the construction of a great web design is one of the most passive and beneficial steps any company can take.

All things considered, getting a great web design is a very good thing. After reviewing the benefits in this guide, you'll be better positioned to make the most of a quality web design!

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
News; Web Design Info

Ideas for Successful Business Blogging

Blogging is a great way to drive traffic to a business website, but only if a boost in search engine rank isn't the blog's only focus.

A blog that is stuffed with keywords and does not provide anything of value to readers is actually counter-productive and it reflects poorly on the website it is meant to promote. If a business takes this keyword-stuffed approach, the blog will not achieve its primary goal, which is to convert traffic into sales.

A good business blog should inspire readers to become a customer and, if well-written, a blog can help a business to connect with its customers as well.

It may seem like common sense, but surprisingly there are many business blogs that offer no valuable or useful information. By the same token, blog posts don't need to be essays either. A good blog post should be short and sweet, averaging about 250 words, focused on a targeted keyword list.

Focusing on a targeted keyword list does not mean keyword-stuffing, however.

Just like content on a good website, there should be a balance. A good content writer or blogger will know how to offer quality, useful content that also features the right amount of keywords and phrases needed to drive traffic.

Copyright 2010 dzine it, inc. a Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

How to Clean Up An E-commerce Website Design

The design of an online store will determine the number of visitors that will ultimately buy from that store.

Within the confines of a brick and mortar retail store, the key is to draw the attention of passersby, get them to come inside, and get them to buy. An online store should be built with the same goals in mind.

First impressions are everything when it comes to e-commerce website design.

There's no doubt that a conventional retail establishment that is poorly merchandised, cluttered, or messy is a turn-off for many shoppers. An online store can be just as much of a mess and that can hinder potential online sales.

We offer the following tips on how to clean up an online store:

1. Remove any clutter that may take away from the products for sale.

2. Entice users with a professional website design.

3. Use flash and other animation effects sparingly.

4. Organize the site to make it easy for users to navigate.

5. Offer discounts regularly and be sure that they are well promoted.

The real trick is to view the store from a customer's perspective. When a store owner steps into his or her customer's shoes and shops in his or her own store, any issues will likely come to light.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
News; Web Design Info
Page 86 of 100
176848586878896100