There are some pretty incredible emerging trends coming out of the United States, regarding the Google and Bing battle for search engine market share. While many people have disregarded Bing in their SEO campaigns, due to the perception that the search engine produces less useful results, they may be making a terrible mistake.
Microsoft's Bing has strong momentum against Google at the moment and he offers up the following data to back that up:
' In October, 2010, Microsoft and Yahoo completed their contract that allowed Bing to power Yahoo's organic search engine.
' In January, 2011, Microsoft made a deal to add two points of additional market share.
' Since then, Microsoft has made many small deals, slowly increasing its market share.
' Bing was then integrated into Hotmail and into the pages of many online news organizations.
' As of June, 2011, Bing's organic market share in the United States was roughly 33%
This means that one in three people are currently using Bing. More importantly, a recent study shows that Bing users may actually be worth more to advertisers than Google users.
The study claims that an individual Bing user is worth one and a half times the value of a Google user. The value was calculated by the user's likelihood to click on a website's call-to-action.
While Google still leads Bing at a ratio of more than two to one, that is down from last fall's three to one ratio.
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