Small business marketing once meant stuffing envelopes for direct mailings, hanging flyers, and mailing postcards that listed a business's latest deals and promotions. However, the Internet has changed all of that.
Marketing your small business in this day and age requires that you take steps to increase your visibility online.
Here are six ways to market your small business online:
' Search Engine Optimization. Regardless of the product or service you offer, the single biggest mistake you can make as a small business website owner is to ignore search engine optimization (SEO). This means making sure that your website is easily crawled by search engine spiders, contains the right set of keywords, has relevant content, and features unique titles and meta descriptions.
' Social Media. Social media is an important marketing channel for your small business. Each time you Tweet, update your Facebook status or post something to your LinkedIn profile, you are marketing your business and increasing brand recognition. Social media helps give customers insight into what your business is about and, over time, helps foster brand visibility. You can also use social media to strengthen offline marketing campaigns.
' Local Listings. There is a wealth of free marketing opportunities out there through local listings, which is why you need to claim your place on Google Places, Bing, Merchant Circle, Yellow Pages, Yelp, FourSquare and all other third-party sites. Creating a wide variety of complete and accurate listings is the key to your business's search visibility.
' Blogging. There are few better online marketing vehicles than your own company blog, because blogging allows you to establish authority and publish valuable content regularly. Both the search engines and customers love blogs because of the fresh content they offer.
' Testimonials. Testimonials should always be a part of your business process. Encourage customers to leave comments on Google Pages, Yelp or any other review sites you use.
' YouTube. When you create video content related to your business or industry, you not only have a new marketing vehicle that allows you to connect with consumers, but you boost your SEO as well.
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