When optimizing your online presence it is important to make sure that you have a website that is actually worth optimizing.

Business website owners must create a website that visitors will embrace because it provides the information they need. The bottom line is that your website needs to be in shape before you bring in visitors through optimization.

The first step in creating a successful business website is choosing the right platform for your business goals.

The first decision a company needs to make before embarking on the creation of a website is what technology, or platform, the site will be built on. The options are endless, from custom codes and development environments to content management systems and free platforms like WordPress.

The important considerations to keep in mind when selecting a platform are as follows:

' Capability: Choose a platform that will support the sophistication of your design and be sure to check if any extra features will be easily integrated.

' Usability: Your platform should make it easy for non-technical users to add or update content, add new pages and add new sections to the website.

' Search engine compatibility: Your platform should allow you to produce clean, W3C-vaild codes, easily add meta tags and customize page URLs. Most modern CMS systems are relatively search-friendly, but it is a critical component for optimization.

' Scalability: Your website's platform should support the planned size and complexity of your website, as well as provide room for growth.

' Mobility: Although visits from smart phones and tablets currently account for only seven percent of online traffic worldwide, that figure is expected to grow rapidly. Make sure that your platform can serve up an optimized experience on both desktop and mobile devices.

It is important to choose your platform wisely, because you will be stuck with it until you reach the point of redesigning or redeveloping your site. Always avoid obscure platforms that force you to rely on a single consultant or website development agency for support.

Copyright 2011 dzine it, Inc. web design All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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For most companies, regardless of industry, the last few months of the year get busy very quickly. If you're not already, you will soon be creating strategies, approving budgets, grading performances and evaluating your ROI.

Everyone is getting ready for the big push into the first quarter of next year and, since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year. Consider the following tips to get you started.

Revisit Your Keywords

Now is the time to see if your keywords are performing the way you had hoped. In fact, you should check your keyword performance regularly, because search behavior evolves over time.

Keywords that worked well in 2011, may not behave the same in 2012. Don't be afraid to retarget new keywords, but make changes based on your site's analytics.

Update Your Content

It is important to think about what is coming down the pipe for your company in 2012.

Get ready to make those big announcements, whether it is about a new product or service or a new member of your team. Also, be sure to update that information on every relevant page of your website.

Come Up With New Article Content

When it comes to content marketing, one of the biggest problems most companies have is coming up with new topics for blogs and articles.

Start planning for the new year now. If you are having trouble, don't be afraid to enlist the help of co-workers or employees or sign up for your competitor's newsletter or RSS feed.

These are just a few of the ways, that you can begin preparing for a successful new year online. For maximum results, consider talking to an Internet marketing consultant.

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Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service.

Companies need to effectively leverage Facebook to amplify new product launches. Consider the following tips for effectively introducing products to the marketplace and generating new sales.

1. Build your targeted audience. Start this process by defining your audience and developing a strategy to attract that demographic to your company's Facebook Page. A content strategy, social giveaways and Facebook ads can help companies reach the right people.

2. Reward your community members. When you offer giveaways and promotions to your community members, you have the chance to increase interaction rates and impressions. Most importantly, such promotions can generate a lot of new revenue.

3. Create clear landing pages/calls to action. Your Facebook page can and should function like a traditional website landing page. Remember to use a clean design with easy navigation and include clear links for your new product, allowing users to move forward in learning more about your product, or purchasing it.

4. Leverage Facebook's geotargeting features. If the product announcement includes a soft launch targeting specific cities, you can take advantage of Facebook's geotargeting tools which include ads and customized status updates. Facebook ads can be targeted by state, city, zip code and more.

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