Although following the latest trends is something that even website designers love to do, there are some timeless techniques that anyone deigning for the web, or for print, should recognize when they tackle a project.
The first universal rule of good website design is to play with negative space.
The best way to make an immediate impact is to create a relationship between positive and negative space. When creating a logo, for example, consider reversing one shape on top of another or stripping it down to the basics. You can test the power of any design by removing its color; if it's still strong in black and white, it's good.
Scale is also an important element of design. The size of design elements, as they relate to each other, makes a difference.
Scale is a subtle design maneuver that can make a huge difference. Most people have stumbled across a website and found the design to be confusing. This is usually due to a lack of proper scale.
A good designer will place emphasis on the most vital parts of a website design by creating a hierarchy of elements. This allows the visitor's eye to scan from one element to the other in order of importance.
When a website lacks proper scale, every element of the page is vying for the viewer's attention, causing the piece to look confusing.
These are just a couple of the critical design principles that make the foundation of every good design.
It is important that business owners that are looking to create a seamless corporate identity, through its logos, printed materials and its web presence, consider hiring a good graphic artist or web designer to do the job.
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