One of the biggest challenges facing businesses that launch a mobile app is getting their customers to find it. With so many apps in Apple’s App Store and Google’s Android Market, businesses cannot expect their customers to hunt down their application.

The best way for a business to get their app recognized is through search engine optimization (SEO).

Google has made incredible improvements lately to the way in which it indexes app store description pages and the way these pages appear in search results. However, there are a few tactics that businesses need to employ to ensure that shoppers can easily find the programs.

The first step is to ensure that the name of an app includes the name of the business that it is associated with.

This is important because both the Android Market and the Apple Store have strong link juice in Google’s search algorithm. When important pages link to an application, Google ranks the app download page very high.

So, it goes without saying that businesses should be promoting their applications across all of their web properties. However, any download promotions appear in the form of text, rather than an image, for better optimization.

Search engine optimization is the easiest and best way for a business to drive traffic to its app.

Copyright 2012 dzine it, Inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Every good business needs a brand identity and the best way to ensure success is by hiring a professional graphic designer.

With countless graphic designers at your disposal, choosing the right one can be a difficult process. The key is to find someone that understands your business, has vast experience and is always professional.

There are a few qualities to look for in a graphic designer.

A Great Portfolio

Look for a graphic designer that features work that is similar to what you are looking for. Whether you need someone to design a brochure, a sign, or a website, make sure that the person you choose has the skills to make it happen.

While many graphic designers boast about having a range of online and offline designs under their belt, the only way to truly know the quality of their work is by seeing a portfolio.

Business Savvy

In addition to someone who can provide a good artistic design, a graphic designer needs to be able to create a strong business image without letting his or her own artistic license get in the way of the project’s purpose.

Be sure to give prospective designers a clear understanding of your deadline you’re your budget. You should also ask perspective designers to present you with previous, similar sized projects and ask for examples of how their work translated into a return on investment for the client.

A Great Attitude

It is important to take note of a designer’s attitude.

Look for someone who is personable, professional and creative. Of course having the necessary technical skills to complete your project is also a must.

Great References

A designer should be able to provide potential clients with references that can be easily verified with a phone call. If they cannot provide access to previous clients, there may be a problem.

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Everyone seems to do their shopping online these days. However, just because people like to shop online, it doesn’t mean that they are expert website users.

Businesses need to ensure that their website’s search tools are simple and intuitive, or they run the risk of losing potential customers. Nearly sixty percent of all online purchases are the result of customer search.

This means that in addition to landing a high search engine placement for their website, ecommerce businesses need to optimize their on-site search for better user navigation.

A website user’s eye naturally moves from left to right. Therefore, navigation bars should live on the left.

From there, designers may expand navigation bars into drop-down menus that display sub-categories. However, don’t become too specific with sub-menu categories as it may overwhelm and discourage users.

Once a user moves past the page’s navigation, the user should be taken to a page of products. The site should then provide a filter allowing a more narrow view of the products being offered. Filters may include price, color, most recently listed and more.

Products should be featured, he said, using great photos coupled with unique product descriptions. There should be cross-links between product pages and categories, helping the shopper find related products.

Next, utilize a search box to help with targeted navigation.

Even with a search box, businesses should strive to entice users to further explore their website. For that, ecommerce website owners should consider a floating sidebar of the site’s most popular products.

Finally, since Google crawls the pages of a website that have the most SEO juice, which is typically a website’s homepage. Therefore, pages that link to a site’s homepage should be the most important.

Ecommerce website owners should give prominence to highly-clicked pages, making them more likely to be crawled by Google.

Consider indexing all of an ecommerce website’s pages, including user reviews.

Copyright 2012 dzine it, Inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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