Microsoft representative Duane Forrester recently posted a statement on the Bing Search Blog, effectively taking a stance on mobile SEO.
Forrester says that Microsoft and its Bing search engine is pushing a ‘one URL per content item’ strategy, coming out ahead of rival Google in taking a stance on how best to handle mobile search engine optimization.
The basic idea behind the single URL strategy is to keep things simple.
For each website, instead of having different URLs for various platforms, such as desktops and varying mobile devices, Microsoft believes that it is more beneficial to use a single URL.
The benefits of a single URL strategy, according to Bing, are as follows:
- There are more ranking signals being associated with fewer URLs.
- Since there is less crawler traffic, fewer URLs result in reduced bandwidth used by crawlers.
- There is less work in (and potentially less cost associated with) building updating and maintaining various websites for various platforms.
However, Bing recognizes that not every single mobile URL should match a desktop URL.
There are going to be times when a business needs mobile-specific landing pages. In those cases, Bing suggests blocking its search engine spiders.
On the other hand, Google has yet to weigh in on mobile SEO recommendations. Although some company representatives have lobbied publically for a single URL approach, Google has suggested many methods in the past and has not made an official recommendation.
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