The Necessary Elements of a Website Development Project

Posted on May 17, 2012 by dzineit

The best thing about the Internet is that anyone with an existing or new business can easily create an online presence with the help of a professional design and development team. Unfortunately, not all web developers are created equal, which is why small business owners need to protect themselves by knowing what to expect before entering into a contract.

In order to protect themselves, business owners need to demand certain things from the design and development team that they hire.

A User-Friendly Website

When you add too many bells and whistles, you lose sight of creating a quality user experience.

Simple navigation, an uncluttered design and quick-loading pages are essential. 

A CMS

A content management system (CMS) is essential to a website.

Everyone talks about how websites need to be user-friendly for visitors, which is true. However, a website should also be user-friendly from the owner’s side.

A good CMS will allow the website owner to make content changes to a website on a regular basis, which is essential to online success.

Mobile Compatibility

We have now entered the age of the mobile Internet. Business owners need to ensure that their website looks good on the iPhone, iPad, Android and other mobile devices.

Social Networking

Every website needs to be connected socially, if it is to be successful.

Whether it is simply adding a Facebook “like” box or integrating an entire platform, it is important for business websites to stay up to date with the latest social plug-ins.

Complete Ownership

When business owners focus too much on the look and feel of their website, they tend to overlook some of the important legal aspects involved in creating an online presence.

For example, if you don’t specify that any logos or creative designs are to become the property of your business, you could end up on the losing side of a legal battle over ownership down the road.

 Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
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dzine it Recognized With Two Prestigious Creative Excellence Awards

Posted on May 10, 2012 by dzineit

dzine it, Inc. has been recognized with two top medals in the 2012 Hermes Creative Awards international competition for creative professionals involved in the concept, writing and design of traditional and emerging media.

Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. This year, dzine it took home a platinum medal for the landing page of its company website (www.dzineit.net) and a gold medal for the home page design of EMG Live Fitness (www.emglivefitness.com), a platform/website where the most sought after fitness instructors are linked with the fitness enthusiast while not actually being in the same physical location.

We are pleased to have been given these Hermes Creative Awards. We are proud of our team for all of their hard work, which is evident through this prestigious award.

Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. In addition to these top awards, dzine it also received an honorable mention in “website placement” for its website marketing work with the International Culinary Center (ICC).

We are particularly excited about ICC because we have only been involved in its campaign for a few months and we are already being recognized for getting great results. We expect to win the platinum medal for this great campaign next year.

The Hermes Creative Awards program is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com), which consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.

The international competition saw more than 4,700 entries from throughout the United States, Canada and several other countries. An international panel of judges, consisting of industry professionals with diverse backgrounds, evaluated many different and diverse categories.

Copyright 2012 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. 

 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Awards; News

Introducing “Supercharged Social”, a New Social Media Management Service by dzine it

Posted on May 6, 2012 by dzineit

As more Internet users continue to embrace websites such as Facebook, Twitter, You Tube and Google Plus, business need to get serious about integrating social media marketing strategies into their overall online marketing campaigns.

For companies that use the Internet to market their business, social media is necessary for success. However, just like SEO and other forms of Internet marketing, it is nearly impossible to go it alone. That’s why we have created ‘Supercharged Social’, a new service from dzine it, Inc. that offers our clients a way to fast forward into the world of social media marketing.

The social media marketing experts at dzine it, Inc. have the ability to network the many thousands of users that they have harnessed through their own social media efforts. Now, the company is bringing those potential customers and leads to their own clients at a great price.

‘Supercharged Social’ is a great way to increase your company’s user base through the utilization of social media networking sites like Facebook, Twitter, Google Plus and You Tube. We are particularly excited about Google Plus, because it is clearly on its way to becoming the next big thing in social networking and social sharing.

Google’s +1 button, which is the equivalent of Facebook’s “like” button, is fast gaining popularity.

Because of the plus one button’s affiliation with the world’s largest search engine, ‘plus one’ nods for content can result in a serious increase in click-through rates. That’s why, along with Twitter and Facebook, we are offering our clients this new and exciting way to fast forward their social media marketing efforts through Google’s Plus One service.

For More Info Call 212.989.0813

 

 Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

dzine it, Inc. Recognized With Prestigious Horizon Interactive Media Award

Posted on May 5, 2012 by dzineit

The Horizon Interactive Awards, a leading international interactive media awards competition, recently announced the 2011 award winners to highlight this year’s “best of the best” in interactive media production and recognized dzine it for their excellence with a silver award for e-commerce website category for EMG Live Fitness, and bronze award in the Business to Business Website category for mazelmoments.

We are pleased to have been given a silver and bronze medal by Horizon Interactive. We are proud of our team for all of their hard work, which is evident through this prestigious award.

The awards was given in recognition of the development of EMG Live Fitness (www.emglivefitness.com) is a platform/website where the most sought after fitness instructors are linked with the fitness enthusiast while not actually being in the same physical location, and in recognition of the development of Mazelmoments (http://www.mazelmoments.com), an online resource for planning Jewish events including weddings, bat-mitzvahs, bar-mitzvahs, brises, personal celebrations, corporate events and more.

The international competition saw more than 1000 entries from over 20 countries around world. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated many different and diverse categories ranging from online advertising to mobile applications.

The 2011 winning entries, showcase the industry’s best interactive media solutions including web sites, CDs and DVDs, online ads, video, mobile applications and more.

The Horizon Interactive Awards holds the competition each year with the winners being announced in May. For more information visit the Horizon Interactive Awards at www.horizoninteractiveawards.com. dzine it, Inc. won four awards from Horizon Interactive in this year’s competition.

We are thrilled to be a part of our clients’ projects and even more excited to be recognized for the work. We work very hard with our clients to make their visions come to life and seeing them win these awards is icing on the cake.

Copyright 2012 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Awards; News; Web Design Info

SEO Spring Cleaning Tips

Posted on May 4, 2012 by dzineit

Spring has sprung and we all know what that means; it’s time for spring cleaning.

While most people are focused on cleaning out garages, closets and preparing for the warm weather, businesses should be cleaning up their search engine optimization (SEO) campaigns.

Here’s how:

Revisit Your Keywords

There is a common misconception that keyword research can be done once and then it never has to be addressed again. However, that couldn’t be further from the truth.

Businesses need to conduct fresh keyword research on a regular basis, especially if certain keywords have not been performing as expected. Spring is the perfect time to ask the following questions once again:

  • What keywords are visitors using to find your website that you haven’t already targeted?
  • Is there new industry jargon out there that needs to be worked into your existing content?
  • What emerging trends have you noticed in user behavior?

If you can respond to these changes now, your site will be in a much better position to gain a higher rank.

Run a Link Audit

While not a whole lot of fun, link audits are necessary to keep an SEO campaign on track. Once a year, businesses should do a complete link audit on their site and visit each and every link.

Website owners must ask themselves the following questions:

  • What kind of links does your site feature?
  • Is there an opportunity to bring in more diversified links?
  • Are there any inbound links that can be damaging to your site’s reputation?
  • How many links are natural?

It is also a good idea to run a link audit on your competition and see if there are any link building opportunities that your business could take advantage of. You don’t want to copy the competition link for link, but you may find some good niche links in your search.

Eliminate Broken Links

The key to a good website is offering a great customer experience.

That is why it is important to go through your website with a fine tooth comb and look for any broken links, missing pages, 302 redirects and other internal linking issues that could be affecting the performance of your site.

Not only do broken links turn off potential customers, they also prevent the search engine spiders from properly reading and indexing your website, which can hurt your SEO efforts in the long run. Internal SEO spring cleaning will help get your site in order for the next year.

Freshen Up Your Content

Every business should consider doing a complete website overhaul every few years because site’s can quickly start to look outdated.

While a complete content overhaul may not be a necessary part of your spring cleaning project, you should consider revamping some of your content.

Consider combining two smaller pages into one great page full of information. Also, break up any unfocused pages that try to discuss multiple subjects into separate distinct pages. Don’t forget to add new calls to action where necessary.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; Interesting Articles; News
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