Flat web design is one of today’s most popular trends in the web industry. The flat web design style essentially refers to design that eliminates drop shadows, textures and gradient features that have been commonly used in web design for many years. In flat design, typography and the use of solid colors are featured.
Flat design is two dimensional. There is no attempt to add any three dimensional effects or trick the user into thinking they are interacting with anything else than a flat screen. In flat design there is a lot of white space and a clear interface created by a grid system.
Flat design is minimalistic. It relies on visual cues, such as color and typography to guide your users and help them reach their goals. The idea is to remove all distracting design elements and really focus on the content. Without distractions, your attention is drawn to the essential parts of the site. It allows goals to be reached in a shorted amount of time.
Like another recent trend, responsive web design, flat design is easily scalable. While realistic images and other design effects can be difficult to scale, flat design elements like color and typography can easily adapt to smaller screens. With mobile devices becoming so mainstream – this is almost vital in today’s world.
For example, instead of having a highly designed button, in flat web design a colored link is used. Instead of a background image, a plain background color would be used. Another example would have different content areas done in different colors so they could be easily viewed across many different kinds of devices.
Flat design is being used more and more. Its simplicity and effectiveness is being embraced by many sites and might well be popular for years to come.