In schools across the nation, billions of dollars have been invested into technology with the ultimate goal of increased student productivity, enhancing the learning experience and fostering a creative environment. Some examples of technology in the new 'smart classroom' include one-to-one iPad/tablet deployments as well Google Chromebooks which are optimized for the Web and rely completely on cloud computing.
Each year, the education market is a major target for software and hardware vendors. According to Forrester, 'tech vendor strategists are attracted by the "edu" opportunity ' a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students.' In addition to technology solutions, there is also no shortage of resources such as trade shows. At last year's EduComm 2011 event (now called UBTECH), more than 300 education-focused providers came together to discuss leadership, education technology, 21st century learning spaces, virtual and online environments and recruitment and retention.