There is no denying that quality, original, must-read content is essential to a successful online presence. However the visual presentation of that content is a visitor’s first impression and what makes the visitor decide whether or not to consume the content.
If your content looks boring, too lengthy or unprofessional, visitors will leave before reading the first paragraph, because everyone judges a book by its cover. We also judge online content, which is why website owners have only a few seconds to grab the reader’s attention.
Internet users are no longer satisfied with a mere blog post or status update. He says that the use of infographics and video has skyrocketed and that website design has gone from function to art form.
Think about it, Pinterest, which is an image-based website, is currently the third most popular social networking site in the United States and nearly 60 percent of users have said that they have purchased something they first saw on Pinterest. That should speak volumes to marketers.
It is no surprise that Facebook transformed their text-laden Wall into a more image-friendly Timeline and that brands are no longer expected to merely tweet or post status updates. Instead, they are expected to maintain pinboards on Pinterest, post pictures on Instagram and blog images on Tumblr.
Creating more visual content makes sense because it is always better to show a customer than to tell them. When you focus on the visual aspects of your site, you will ensure that, while visitors are reading your content, they are taking in the images, the typography, the styling and the overall design of your site.
This way, visitors will leave your site with a strong impression of you and your business.
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