The latest version of Mozilla’s browser Firefox 23 has been redesigned to include a “share” button at the top navigation bar bringing social media elements to the forefront of the free web browser.

The “share” feature is more or less your own personal share button that works in similar fashion to the share buttons you find embedded on many websites these days. This is great for marketing and it is convenient to use, as you do not have to visit the social network to share links anymore if the site itself does not offer buttons of its own. The new button “allows a user to post an interesting article to your profile, share ideas in a private message or email, all without leaving the Web page you are visiting.” The share button connects to Facebook Messenger for Firefox and Cliqz and will eventually integrate with other social media services and apps. Other popular services such as Twitter, Google+ or Tumblr are not available as of now.

In order to use the new feature you have to have added one of the supported providers to the browser.  The new share button is added on the left of the first button. It always looks the same but the small overlay that opens up is customized based on the service that you select.

The Facebook Share button for instance lets you share the website that is in the active tab in the browser. You can select to share it to your timeline, on a friend’s timeline, to a group, in a private message or on a page that you manage / administrate.There is also the option to change the visibility of the information before you hit the share link button. You can switch between all installed providers without closing the window.

The company started incorporating social media into the web browser last year with a Facebook integration and soon added Cliqz, Mixi and msnNOW. Other social features on Firefox include the persistent sidebar, which shows status updates and instant messages from friends that follow the user as they browse the web.

 

Pinterest

Landing pages are an important element of any business website. Creating an effective landing page that converts is essential to success. Once a person lands on your website, whether it be the homepage or product specific page, how you layout your content is crucial when it comes to grabbing attention and getting people to engage more or to call.

There are several design concepts and ideas to think about when creating an effective landing page. First, landing pages should be intuitive and make it easy for users to take action. Visitors to your website should grasp quickly what they are looking for. Make it clear to people that they are in right place with very strong and relevant messaging above the fold. Online visitors tend to visually scan for information until they find what they’re looking for. Information is best digested in small bites, along with clearly designated headlines to make scanning easy. Indicators with small sections of text are optimal for the layout of a successful landing page. Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they’ll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible. People have short attention spans and it is important to consider that when designing your landing page. Try to find a way to strike a good balance of disseminating information with the right amount of text.

Avoid visual clutter.  Images and graphics are good – but too many can be distracting and slow down the load time of your pages. The longer it takes to load your site – the more likely you are to lose that potential customer. Keep things simple, and make sure the images you use on your landing pages support — not distract — the pathway to conversion.

Calls to action need to be part of your layout and need to ‘pop’ off the page. Consider using contrasting colors to call attention to such elements such as “request a quote” or “sign up now.” Make sure it’s easy for visitors to see where they should complete that action.

Be sure to put your brand on top of all pages.  People should know exactly where they are. This is particularly crucial for visitors who come to your landing pages from search and social media – external non-branded sources. Once you’ve decided on placement for your logo, be consistent by maintaining that position on all your landing pages.

Lastly, consider adding social media support to your landing pages. Adding third-party credibility to your content and offers can help boost conversions. For example, you might embed tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page. Testimonials can also be effective.

Since landing pages are a key part of a successful marketing strategy and lead generation efforts, every campaign you run and offer you create should be tied to a custom landing page — as opposed to a general homepage.  Keeping the ideas above in mind will help put you on the right conversion path to success.

Pinterest

Social Media site Pinterest has added a new feature – price alerts that will now let its members bookmark an item they want to buy and receive an email alert when the price goes down.

The new feature comes after Pinterest’s added the “pin price” feature which allowed merchants to add price tags and description to pins, allowing allows users to see the current price of their pinned items.

Pinterest users can set up alerts for products like home goods, clothing, and electronics. Users can activate price alerts simply by pinning items to one of their boards and they will be notified via email when the price has dropped. To avoid unintentional spamming, Pinterest says various prices will be consolidated into as few emails as possible. If the email frequency is still too high, the user can customize it in their settings.

Since rolling out the new “pin price” format to retailers in May of this year, Pinterest said that companies and their shoppers have placed tens of millions of product pins on the network that include the company’s logo, a brief description of the item, and the price.

Early results show that product pins have higher click-through rate than regular pins, Pinterest said.  The new price drop alerts should help users take a step towards actually purchasing the items they see.

Pinterest has become the Internet community’s place for virtual window-shopping. Typically, users pin items that they hope to have but may never even buy at all.   With the introduction of these new price drop features. Pinterest hopes to add value to the pins on their site to both retailers and consumers.  Merchants can sign up through the developer site.

Pinterest
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