Nearly everyone relies on the Internet to communicate and search for information, products and services. When businesses want prospective clients to contact them online, they need to make certain their e-mail and website domains promote their brand and not their Internet service provider or anyone else for that matter.
Internet brand identity is essential for all businesses and, once a company's domain name is registered, it should be the property of that business. Considering the need, in today's market, for businesses to be more competitive, set themselves apart and raise their Internet visibility, it is amazing that so many businesses do not even feature their own business name in their e-mail or website addresses.
It's a simple, inexpensive, but necessary fix. When e-mail addresses and website URLs end in yahoo.com, aol.com, sbcglobal.net, earthlink.net or any number of other providers, it does very little for one's own business.
More importantly, if a service provider goes out of business or a business wants to change providers, the e-mail or website address they have been promoting may just disappear. In this difficult economy, most businesses do not have the time or money to re-market their brands if they were to lose their domain name.
While service providers such as AOL, Yahoo, and others will entice you with free hosting, the trade off in loss of identity will cost you in the long run. It is foolish not to have your own domain name and take it with you anywhere you go, when it costs just pennies a day.
With your own domain name, you can have peace of mind, show a level of professionalism, easily market your own brand and, most of all, never lose your Internet or e-mail identity.
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