Category Archives: Interesting Articles

There is nothing that is more disappointing for a small business owner than having a website that fails to deliver results. Maybe visitors are coming to your small business website, but the site is failing to convert visitors into clients and customers.

There are dozens of reasons why a business website fails to deliver, but there are three key factors that come up over and over when business websites fail.

1. Your website does not build trust. Trust drives sales and has a tremendous impact on whether or not a visitor becomes a customer.

Before a visitor responds to a 'call to action,' that visitor needs to trust your company. If the visitor has never heard of your company, but came across your website by searching for your product or service, you must prove your worth through the design and content of your website.

Your business website should be modern and reflect your industry, while still unique and in line with your branding. As for content, show as many press mentions, awards, certifications, affiliations, and testimonials as you can.

2. All of your traffic goes to your home page. Websites do not require visitors to enter through the front door; they allow visitors to go straight to a page that correspond with their interests. If you can achieve this through your small business website, you have a much greater chance of turning visitors into customers.

Consider using links to pages that directly address the product, service or content-specific subject you are marketing. To effectively market your website, segment your traffic into different categories and send those individuals to specific pages.

3. Your call to action fails. Every page of your website should have the objective of moving your visitors a step closer to taking a desired action. To do so effectively, you need a prominent button or link that moves the user along.

Businesses should never rely on the 'contact us' link at the top of their web pages and notes that there should be a call to action visible as soon as the page loads, as well as at the bottom of the page, where many users end up after reading your content.

Copyright 2011 dzine it, Inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Facebook launched its brand new 'send' button recently in an effort to improve the functionality of Groups and replace its classic 'email to a friend' button. Facebook's new 'send' button, not surprisingly, is quite similar, in both look and feel, to the social networking website's incredibly popular 'like' button.

The new button is simple to use. Website visitors can simply click on the button and a pop-up appears, allowing them to send the article or page to friends, groups or to any email address. A message can also be added when you send the page to friends' inboxes or post it to a 'group' wall.

Facebook representatives say that the new 'send' button is designed to make it easier for users to share content with close groups of friends. The good news for small business websites that add a 'send' button is that each 'send' counts toward the total number of 'likes' that a page has.

In fact, 'like' totals are now calculated by adding the number of likes, shares, comments and inbox messages containing a URL.

When it was unveiled last week, more than 50 websites had already launching the 'send' button, including 1-800-Flowers, The Wall Street Journal, Orbitz, THe Huffington Post, People.com and The Washington Post, according to reports.

The 'send' button's code is also now available on Facebook's developer page and, just like the Facebook 'like' button, it only takes a few lines of code to get it up and running.

If previous Facebook implementations are any indication, the 'send' button will become the next 'like' button, which recently celebrated its first birthday. Facebook's 'like' button is installed on more than 10,000 websites every week.

Facebook says that the new 'send' button is designed to be a companion to the popular 'like' button, focused on private sharing.

Copyright 2011 dzine it, Inc. Web Design New York All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

There are a number of reasons why your website may not behave the way it should. Quite often, website owners are unaware of the possible issues that could slow the growth of a business website.

Refer to the following list of issues that can hurt a website's chances for success:

' Too Many Google Ads: Monetizing a website is good practice, but covering your pages with Google advertisements is only going to turn customers off.

' Poor Load Time: Customers want answers fast, so a website must load quickly if it is to be successful.

' Poor Graphics: Make sure that the graphics used on your website appeal to your target audience.

' Poor Layout and Poor Navigation: Easy navigation is the key to a successful website. Confusing layouts will turn customers off.

' Too Much SEO: Optimizing your website is important; just don't forget who your target audience is. You are writing content for your visitors first and the search engines second.

' Lack of Contact Info: Having visible contact information on every page of your website is a must if you want to gain user confidence.

' Broken Links: Routinely check your website for broken links. Users hate clicking on links that do not work.

Be sure to go through your small business website with a fine-toothed comb and use this checklist to guide you.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.