dzine it, Inc. is proud to announce it has been recognized with two top honors in the 2013 Hermes Creative Awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media.

This year, dzine it took home a platinum medal for design of its new company website ( and a gold medal for Home Page design of Deal Down Deal of the Day Website (, a daily deal coupon website where local merchants and retailers offer customers merchandise and a chance to win prizes.

Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We are proud to have been given these Hermes Creative Awards., says dzine it’s founder Peter Crisafi. “We are exceptionally excited to be recognized for the design of our own company website that we collaborated on for some time.  I am also proud of our team and happy that all of their hard work and dedication have been recognized with this prestigious honor.”

Laura Teti, art director and lead designer for the Deal Down site, “I am thrilled to have worked with dzine it on the Deal Down site.  It is rewarding to be honored for the creative concept and be part of such a phenomenal team.”

The Hermes Creative Awards program is administered and judged by the Association of Marketing and Communication Professionals, which consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.

The competition has grown to one of the largest of its kind in the world. It received more than 4,700 entries from throughout the United States, Canada and several other countries. An international panel of judges, consisting of industry professionals with diverse backgrounds, evaluated many different and diverse categories.

Copyright 2013 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Instagram is becoming an increasingly popular social media network.  The site is a good place for businesses to post photos and interact with potential customers and reach their target audience.  As with any social network it is important to post regularly and interact with your users.  But there are some specific things you can do to gain more popularity on Instagram.

Start by making sure you post good content. Get creative with your photo editing. Don’t limit yourself to Instagram’s filters.  Find a great photo editing or creative app and make your photos distinct.  Doing so makes it easier to get noticed and build a following.

Be sure to use popular hashtags. Think about the subject matter and popular instagram hashtags. You can tag photos based on subject matter but you can also tag them based on style, location and things #instagood, #photooftheday and more. Just take a look at hashtags being used by others ad seek out the top Instagram hashtags .

Don’t clutter your feeds.  Post fewer quality images so each photo has a chance to be noticed.  Take time between postings, but be sure to post on a regular basis.

There are a ton of Instagram activities taking place on the mobile social network.
There are many communities worth participating in.

Try to get featured on Instagram. Getting featured by Instagram could gain you thousands of followers per day. Instagram doesn’t really let on how it chooses users to add them to their ‘suggested users’ list, but it is worth a try. If you are added to the list, you’ll stay there for one week, giving you lots of exposure on the social network.

Like any social network or community, Instagram is all about engagement. It’s about the give and take. Liking other users’ outside of your circle of friends or personal network is a great way to get noticed.  Commenting with thoughtful ideas is even better.  The more you interact with other users, the more they will do the same for you.


The White House just announced it has joined Tumblr — the popular Internet blog site.  Tumblr has over 60 million accounts worldwide and many highly engaged users.  For those who have no blog at all – now that the President has joined this social media darling — you might be wondering should you and your business join to?  And for those who are running an established blog already, should you too consider hopping on the Tumblr bandwagon?

Before you adopt any platform you should think about your goal.  What are you looking for ?  Engagement, sales, awareness and/or advocacy?   Once you have a clear goal in mind you should consider what the social media tool will offer you.

Tumblr contains a lot of social sharing and has the power to attract traffic to your website.  As mentioned its audience is highly engaged. They will not be shy about interacting with your brand, as long as you provide them with interesting content.

Tumbler is indexed and is thus great for SEO.  Tumblr’s tag system allows you to categorize into many popular topics.  It is easy for users to find you by category. Because posts are categorized it can be used as a research tool, where you can find great content in a matter of minutes. Just browse through the blogs on offer, in your select category. Depending on what your company does, there’s already a community that’s been filtered. This navigates brands to the right audience, saving time and energy when you want to build a following.

Tumblr allows you to microblog, which means that you can share your posts quickly and easily with your social communities. Tumblr also allows bloggers to post small snippets of content for the world to see. It’s a great platform to use if you only have time for 250 word blog posts. If you use Tumblr, you can post images, videos, links and more, directly to the platform – without having to add in any content.

You can connect your Tumblr account to Google Analytics and actually track your progress.

Now for the negatives: Although you can sync a third-party app like Google Analytics to your Tumblr, there are no features that will reveal Tumblr-specific statistics.  If Tumblr’s server goes down, it is out of your hands and there’s no way for you to fix the situation until the website comes back up. That can be risky, especially if you rely on the platform for ecommerce or to keep the business running. Lastly, Tumblr is one of the most social blogging platforms, but there is no native commenting system.

In short, if you’re looking for an aesthetically pleasing, user-friendly way to reach out and engage, then Tumblr is a fairly good platform for you to do so. On the other hand, if you need control of data and rely on a blog for your business to run as a whole, it might be safer to hire a professional or develop your own website. You could then use Tumblr as an additional platform and still interact with its highly engaged audience.

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