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New Year's resolutions are being ditched left and right as we enter the second month of 2012. However, companies that made a New Year's resolution to boost their online presence cannot afford to their search engine optimization efforts slide.

This is especially true for ecommerce website owners. New data shows that online shopping is on the rise in the United States, particularly on a local scale.
While the Internet is a truly global marketplace, geography has increasingly become a factor in securing sales.

There are some shoppers who want to know their item will be delivered quickly or are concerned about the environmental effects from cross-country delivery. Knowing the size of your local market is a very important step in SEO.
It is also important to consider long-tail keywords as part of an SEO campaign.

Long-tail keywords are less competitive, but much more specific, so be sure to adjust your landing pages accordingly.

This technique will help raise conversion rates and achieve greater profits despite fewer queries. When it comes to local SEO, you can make almost any short-tail key phrase into a long-tail one simply by adding in 'your location' to the end.
These types of flexible and dual-layered techniques will help give your site an added edge over your local rivals.

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