A website can have the most engaging, relevant, and interesting content. No matter how great a website’s content is, users aren’t typically agreeable to lime green lettering on a yellow background.

The truth is, a compelling video or exceptional page of content is worthless if users cannot locate or access it properly and poor website design elements, such as complex navigation, poor flow and color choice, or low quality appearance, can negatively impact user experience.

Since the internet is an up-to-the-millisecond platform, so too are the trends that govern it. While some trends are beneficial to adopt, there are others that have their drawbacks.

These are current design trends that will help reinvigorate any business’s website:

1. Fixed Navigation
Fixed Navigation is the key to a usable website, particularly content-driven and ecommerce sites. When the navigation bar is fixed, it remains at the top of the viewing area, regardless of how far the user scrolls, allowing the customer to move through pages of significant content and desired products with ease.

2. Mobile Compatibility
Ensuring that a company’s website is mobile friendly should be its first priority. What customers demand most in today’s market, he says, is convenience. Mobile capabilities allow customers to order online, compare prices, see menus, and garner important contact information from the convenience of a phone or tablet.

3. Quality Icons
Simple line icons adhere to current aesthetic trends and help to advise navigation and call customers to action. A simplistic look that is uncomplicated by imagery will not clutter media-rich websites or compete with other, more cinematic assets on the page, such as sliders, embedded videos, or products.

4. Embedded Videos.
Website videos should be embedded and made part of the design rather than being accessed through a mere link. In fact linking to content is not preferred at all, if it can be incorporated into the site instead.

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Those of us in the website design and development industry have noticed a shift in the digital world recently, where websites and brand identities have been stripped back to a very simple, minimalistic design. Minimalism has been preferred in the world of design for a number of years, but it has only just started to appear on the web. While the trend’s stripped back look and feel might not be right for all applications, there are some principles that can be applied to any website design and development project.

Here’s five principles, which can be used to create a more minimalist design and can be applied to any website development project:

1. Easy Navigation

Having too many elements in a website design can be confusing and frustrating for users.

Cluttered, busy layouts make it difficult to figure out where to go to find the information they need,” he explains. “With more people using smart phones and tablets as their primary internet access source, there is a real need for information to be displayed clearly on a smaller screen size and to suit the browsing habits of the modern internet user.

2. Readability

People don’t spend the same amount of time paying attention to detail on digital displays as they do when reading printed material” says Crisafi. “When it comes to websites, users typically scan the page quickly, rather than taking in every word.

By pairing down content to well-written basic copy, Crisafi says that users are more likely to take notice of the business’s overall message.

3. Freshness

One way to minimize website copy, Crisafi explains, is to hide older stories.

News websites, bloggers and other digital publishers have been doing this for a long time,” he says. “The best way to follow suit is to offer up a handful of newsworthy articles and condense older content into a list view.

4. Trustworthiness 

While a cluttered layout can frustrate or confuse a user, it has also been known to make them question the legitimacy of the business that a cluttered website represents. A minimalistic approach can create confidence by showing the user that the company has nothing to hide and isn’t looking for a hard sell.

5. Design Matters

Having a minimalist design should not translate into a business website that looks unfinished.

If you’re thinking about creating a more minimalist website design, it is important that you contact a professional website development agency. Professional website designers can create the look and functionality your business needs, while ensuring that your website remains branded with clear messaging.

A clean, simplistic approach is the best way to make ensure that a business website stands out among the rest.

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Regardless of whether we’re talking about a physician’s website, an architect’s website, or a builder’s website, before and after pictures can be a valuable asset that can put a business one step ahead of its competition, Internet users are becoming increasingly savvy and many turn to online reviews and ratings before making a decision on what company will get their business. However, online ratings are just one of the many factors that influence the quality of a professional’s online presence.

Potential customers love before and after photos.

Quality before and after photos can give potential clients a sense of what to expect when they hire a company, firm, or professional. In the case of reconstructive surgery or cosmetic dentistry websites, for example, seeing before and after photos can put a potential patient’s mind at ease regarding post-surgery scarring and other concerns.

Regardless of whether we are talking about before and after photos for those in the fields of medical and dentistry, or those in the construction or design industry. There are a number of rules to follow when using before and after pictures on a business website.

Rule #1: Use high Quality Images.

The caliber of your work may be judged based on the quality of the images on the website. When choosing photos, make sure that the lighting, composition, and focus are just right.

Whenever possible using a professional photographer to take the shots.

Rule #2: Use Editing Software to Point Out Pertinent Details

There are many free and low-cost photo editing software packages available that make it easy to learn the basics of adding text, circles, and call-outs to your images.

These tools can be used to draw the reader’s attention to the changes in the before and after photo.

Rule #3: Watermark Your Before and After Photos

You can use the same software to watermark photos with your business name and website address. This will ensure that no one misuses your quality before and after photos.”

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