A website can have the most engaging, relevant, and interesting content. No matter how great a website’s content is, users aren’t typically agreeable to lime green lettering on a yellow background.
The truth is, a compelling video or exceptional page of content is worthless if users cannot locate or access it properly and poor website design elements, such as complex navigation, poor flow and color choice, or low quality appearance, can negatively impact user experience.
Since the internet is an up-to-the-millisecond platform, so too are the trends that govern it. While some trends are beneficial to adopt, there are others that have their drawbacks.
These are current design trends that will help reinvigorate any business’s website:
1. Fixed Navigation
Fixed Navigation is the key to a usable website, particularly content-driven and ecommerce sites. When the navigation bar is fixed, it remains at the top of the viewing area, regardless of how far the user scrolls, allowing the customer to move through pages of significant content and desired products with ease.
2. Mobile Compatibility
Ensuring that a company’s website is mobile friendly should be its first priority. What customers demand most in today’s market, he says, is convenience. Mobile capabilities allow customers to order online, compare prices, see menus, and garner important contact information from the convenience of a phone or tablet.
3. Quality Icons
Simple line icons adhere to current aesthetic trends and help to advise navigation and call customers to action. A simplistic look that is uncomplicated by imagery will not clutter media-rich websites or compete with other, more cinematic assets on the page, such as sliders, embedded videos, or products.
4. Embedded Videos.
Website videos should be embedded and made part of the design rather than being accessed through a mere link. In fact linking to content is not preferred at all, if it can be incorporated into the site instead.