Social media has become a big player in the marketing of many kinds of businesses. Finding ideas for content that can help promote your product or service is an important part of your social media marketing strategy. So it is with this in mind, that you want to pay attention to a recent survey by Prollie — a service that measures and monitors social media trends.
To find out what people are searching for and sharing the most on social networks, the makers of the social search and analytic tool Prollie analyzed the numbers on more than 5,000 of their users’ connected social media accounts, including Facebook, LinkedIn, Twitter, Foursquare, and Tumblr.
Analysis of social media users found that technology and social media top the list of social media interests that users express when using the search bar and sharing posts. Prollie found that 28 percent of their poll listed technology and social media as their passion. Next was food, drink & travel (25 percent), followed by movies and television (18 percent), then music and arts (11 percent), followed by health and sports (10 percent) and then fashion and shopping (9 percent). It appears that many hobbies that are popular in the real world are also popular online, like health and sports and food, drink, and travel. Outside of the broader categories there were niche interests like classical music, astrology, and surfing.
Facebook and Twitter audiences differed in the types of searches they conducted, with food, drink, and travel dominating the list of interests for Facebook users, while Twitter users were more interested in tech and social media.
Keeping in mind what people like to see and share may be an important tool in targeting your audience and increasing page views and ultimately business.