Still Advertising in The Yellow Book ?

A recent survey noted that 183 million Internet users throughout the United States watched online videos during the month of May, accounting for nearly 34 billion online videos. Businesses that want their online videos to become one of those 34 billion viewed can improve their odds by revisiting their video SEO strategies to improve visibility.

The best way for businesses to market themselves using online media is to post their branded videos to the video sharing site YouTube. At YouTube, businesses can use a branded channel page to host commercials or promotions for their brand.

People typically find videos online either through search engines or video sharing sites. This is why consideration should be given to optimization inside YouTube and other video sharing sites.

YouTube is considered by some to be the second largest search engine next to Google. To ensure high ranked listings for videos on target keyword searches businesses must optimize, link and build independent pages within their own domains, weaving them together with YouTube’s powerful video presence.

This can be done by taking ownership of brand-oriented YouTube videos, optimizing key site elements on video pages for targeted keywords, leveraging controlled domains to direct inbound links and embed video files from sharing sites, and submitting a media sitemap to search engines to organize and identify all video assets on the business website.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

We are pleased to announce that Catherine Angiel, one of the first and most renowned women in the jewelry industry, has chosen dzine it, Inc. to finish development of her brand new ecommerce store and build her online presence. We will be exclusively handling the back-end development of Catherine’s ecommerce website where she will be selling pieces of her stunning jewelry online.

According to Crisafi, Catherine Angiel (http://www.catherineangiel.com/) uses unconventional materials and inspirations, such as black diamonds, raw cut diamonds, tattoo and graffiti-inspired designs. This has revolutionized her art and set her far apart from others in her field.

For years celebrities have come to Catherine to adorn them for the red carpet and for various film openings and award shows. We are very excited about the prospect of helping this incredible artist build her online store.

The staff at dzine it, a leader in online development, software development, and search engine optimization, will develop the inner-workings of the new Catherine Angiel ecommerce website and build it in such a way that it will help to boost the designer’s online presence.

Copyright 2009 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Before embarking on a search engine optimization (SEO) campaign, businesses must first ensure that search engines can access and understand their web pages.

There are three common problems associated with business websites that can prevent them from being able to achieve high rankings. Even if a business is offering their target audience exactly what they want, their website may be preventing them from reaching that target audience.

One of the most common problems among business websites is that their pages are filled with images and codes which search engine spiders simply cannot understand.

Websites that use a lot of JavaScript and Flash, need to be developed in such a way so that search engine spiders can explore and understand what the business is about quickly and easily. Another problem with many business websites is that they fail to properly use keywords and recognize the significance that they have when it comes to search engine optimization.

If a business website is going to be ranked appropriately among the major search engines, targeted keywords must be present, both on the back-end of the site and within the content.

There must be a balance, however, when it comes to using targeted keywords. They must be placed appropriately so that the website’s content is not overshadowed by a company’s attempt to achieve a higher search engine rank.

A third issue that can prevent a business website from getting the recognition it deserves from the major search engines is that its website’s robots.txt file isn’t actually allowing spiders to crawl the entire site.

This is a serious problem which, when realized, must be rectified as soon as possible. Businesses that may be struggling to get the search engines to notice them may be unintentionally blocking their web crawlers from indexing their web pages.

Achieving a good spot on the major search engines is not easy, but by correcting some of these simple issues, a business can be well on its way to SEO success.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Website owners know that driving quality web traffic to their business website should be a top priority. What many website owners don’t often think about is what they want their visitors to do once they’ve finished reading the site’s content.

It is vital for business website owners to offer content that customers will want to share and there are as number of ways to improve a website’s chances of being passed along by visitors.

There are millions of websites out there and information is currently at an all-time high. Because there is so much out there, it is hard for companies to stand out against their competitors, especially if their web content is uninspired or stale.

Internet users typically read and share information that is truly unique and worthy of sharing with their friends, family and online followers. If users find value in a website’s content, they will be more likely to tell others about it.


When crafting website content, each piece or page should be approached as a way to promote a business’s website and brand. A few extra words to encourage readers to share a website’s content can make a difference. However, website owners should not be too pushy when asking readers to share.

All business websites should use dynamic social bookmarking buttons to help encourage the easy sharing of website content.

Social bookmarking buttons automatically format posts, send the user to the social website and allow them to quickly bookmark and distribute content. With social bookmarking buttons, this ease of sharing has brought businesses into the age of social media and any businesses that don’t take advantage of social media are going to be left in the dust.

Copyright 2010 dzine it, inc. Website Development All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

A recent survey noted that 183 million Internet users throughout the United States watched online videos during the month of May, accounting for nearly 34 billion online videos. Businesses that want their online videos to become one of those 34 billion viewed can improve their odds by revisiting their video SEO strategies to improve visibility.

The best way for businesses to market themselves using online media is to post their branded videos to the video sharing site YouTube. At YouTube, businesses can use a branded channel page to host commercials or promotions for their brand.

People typically find videos online either through search engines or video sharing sites. This is why consideration should be given to optimization inside YouTube and other video sharing sites.

YouTube is considered by some to be the second largest search engine next to Google. To ensure high ranked listings for videos on target keyword searches businesses must optimize, link and build independent pages within their own domains, weaving them together with YouTube’s powerful video presence.

This can be done by taking ownership of brand-oriented YouTube videos, optimizing key site elements on video pages for targeted keywords, leveraging controlled domains to direct inbound links and embed video files from sharing sites, and submitting a media sitemap to search engines to organize and identify all video assets on the business website.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Before embarking on a search engine optimization (SEO) campaign, businesses must first ensure that search engines can access and understand their web pages.

There are three common problems associated with business websites that can prevent them from being able to achieve high rankings. Even if a business is offering their target audience exactly what they want, their website may be preventing them from reaching that target audience.

One of the most common problems among business websites is that their pages are filled with images and codes which search engine spiders simply cannot understand.

Websites that use a lot of JavaScript and Flash, need to be developed in such a way so that search engine spiders can explore and understand what the business is about quickly and easily. Another problem with many business websites is that they fail to properly use keywords and recognize the significance that they have when it comes to search engine optimization.

If a business website is going to be ranked appropriately among the major search engines, targeted keywords must be present, both on the back-end of the site and within the content.

There must be a balance, however, when it comes to using targeted keywords. They must be placed appropriately so that the website’s content is not overshadowed by a company’s attempt to achieve a higher search engine rank.

A third issue that can prevent a business website from getting the recognition it deserves from the major search engines is that its website’s robots.txt file isn’t actually allowing spiders to crawl the entire site.

This is a serious problem which, when realized, must be rectified as soon as possible. Businesses that may be struggling to get the search engines to notice them may be unintentionally blocking their web crawlers from indexing their web pages.

Achieving a good spot on the major search engines is not easy, but by correcting some of these simple issues, a business can be well on its way to SEO success.

Copyright 2010 dzine it, inc. Web Marketing Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The design of an online storefront, from the landing page to the shopping cart, has a direct effect on sales. Even the smallest design elements can improve or hurt a website’s conversion rates, but there are a number of ways to develop an ecommerce website to ensure and increase in online sales.

Ecommerce website owners must look at their websites from a shopper's perspective. Online shoppers want the shopping process to be as intuitive as possible.

Many ecommerce websites just don’t pull it off. Sometimes, web stores get too artsy with their designs and others use too much flash animation, slowing down the shopper's browser. Others use color schemes that send the wrong message to visitors.

All of these issues have an effect on sales, which is why ecommerce websites need to be developed carefully with certain guidelines in mind.

To ensure a smooth and pleasant shopping experience for visitors, the website shopping cart should be visible. If a customer adds an item to their shopping cart, they want peace of mind that the item was added.

Therefore, every page of the online store should have an area that lists the number of items in the customer's cart and other relevant check-out information.

By having the checkout information visible and readily available can also help ease the transition from shopping to checkout. No matter where the customer ends up on the website, it is important to have a fast link back to the checkout page.

However, it isn't enough to simply have shopping cart information on every page of the site.

A business must make sure that its shopping cart information pops, so it is easy to find. Contrasting colors from the color scheme on the website is a great way to make shopping cart information stand out.

Copyright 2010 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast,

Whenever a company is link building, it is important to work with only the most relevant, quality web pages. However there are some important details to keep in mind or a business’s link building efforts will be fruitless.

Businesses want to avoid link farms, as they do very little to boost a company website’s page rank. Although a business may receive an email offer to trade links with a website that has a high page rank, it is important to research that site first and decide if it is really going to drive targeted traffic.

One of the most important things to look for when considering a link exchange is relevancy and authority.

Link building should be treated like a real estate transaction. When buying a home, most people consider the neighborhood that they are moving into. The same consideration should be applied when link building.

Investigate whether or not there are any bad links on the page being considered or if the page adds links without any discretion. Pages without discretion can include both free and paid directories and blogs that auto approve comments.

When considering paid link exchanges, it is important to read all of the rules and regulations that the website has.

When reading the fine print on some directories, businesses may be surprised to discover that if any of the listed rules are broken, the link will be removed and there will be no refund after the link has been reviewed. If a business is not confident that their link will be accepted, they should not spend the money.

These are just come of the ways, that a business can be sure that it is embarking on a successful link building campaign.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

There are three simple changes that a business can make to its website to improve search engine placement.

The first way to improve search engine placement is to ensure that the website features good title tags. In the whole scheme of things, this would be the most complex task necessary for better search engine placement, which is why good title tags are often lacking on business websites.

Although creating good title tags is one of the tougher on-page search engine optimization (SEO) jobs, it is one of the most important and should not be overlooked. Next, fresh and relevant content is a must for on-page SEO.

One of the most difficult on-page search engine optimization tasks to master is maintaining simplicity when it comes to content. Many on-page SEO projects fail, not because of a lack of effort, but because of too much effort.

Think about website content as if it were a delicate bubble. If there is too much pressure from keywords, it will pop.

Good content requires a subtle touch and the pages of a website need to be structured properly so that visitors and search engine spiders can find exactly what they are looking for.

Redesigning a page for proper SEO is not a simple task. Even when these three essential on-page elements are executed perfectly, there is a fair amount of additional work that needs to be done in order to achieve high rankings. Of course, a lot of off-page SEO is also necessary.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The virtual ease of blogging has turned the Web into a soapbox, but in order for a blog to be a success, its needs to entice readers, not bombard them with marketing material.

The best way to develop a loyal online following is through the creation of useful content that readers will want to consume and share with others. When blogging, most business owners make the mistake of talking about themselves or what their business has to offer, which is a big mistake.

Content that is too self-promotional is not likely to spread via social media and the blog will not gain a significant targeted audience.
When crafting blog content, the key is to create content that people will want to read and spread. Rather than reading about the business itself, visitors want to learn more about the industry as a whole.
Before starting a blog, the business should determine the purpose of the blog and stick with it.

The best way to begin is by defining what readers the blog should serve and then building a strategy to reach them. It is important to remember, however, that if a blog isn't useful or worth sharing, it won't produce much value for the reader or the business that the blog represents.

Finally, business blogs must feature content is search engine-friendly.
Businesses must be smart about search engine optimization. They must identify keywords related to the blog’s subject matter and think about the best way to incorporate those terms into the title and body of the post.

Copyright 2010 dzine it, inc. Website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

When a business embarks on the creation of a new website, one of the most important steps is to ensure that the site is SEO compliant.

A website that is SEO compliant follows all of the rules set forth by the W3C, which stands for the World Wide Web Consortium. These rules set the direction for website developers to create websites that are efficient on the web, which fosters usability among the website’s visitors.

However, following W3C website compliance rules isn’t the only way that businesses can make their websites SEO compliant.

It is imperative that businesses pay very close attention to the content of their website. Not only should the site be optimized with targeted keywords, meant to boost search engine ranking, but the textual content should be written in a way that it is easily understood by those visiting the site. Most importantly, it must be content that would be considered valuable to users.

For businesses, spending the time and money that it takes to make a website SEO compliant is well worth it, because it can result in a better search engine ranking.

The higher a website’s search engine ranking, the more chances that website will be found when someone is searching for the products or services that it offers. In turn, the likelihood of garnering sales is greater as well.

Businesses must pay close attention to how they craft the information they want their potential clients to have.

The way that a website’s content is written will determine how well that website ranks with the major search engines, and how well they can maintain that ranking. This is why we always recommend hiring an SEO expert to help develop a website.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Google Places, which has become a vital component of search engine optimization (SEO) campaigns, is now letting business owners respond to reviews that appear as part of the business listings they provide.

There is now no doubt that Google is getting serious about fostering good relation with business owners that use the company’s services. The company recently announced that it is now letting businesses that have claimed their Google Places listings, respond to online reviews.

According to a recent company announcement, Google Places business owners can publicly respond to reviews written by Google Maps users on the Place Page for their business.

This is great news for business owners that use Google Places as a part of their SEO campaign because a thoughtful response to a negative review, acknowledging a problem and offering a solution, can often turn a customer’s negative experience around. Furthermore, a thank you or a personal message in response to a positive review can further reinforce that reviewer’s positive experience.

The bottom line is that responses give business owners the opportunity to learn their company’s strengths and weaknesses, while letting customers know that they are being heard.

Having the ability to interact with customers, right there within the business listing, gives business owners a huge opportunity to boost sales and customer relations.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

dzine it, Inc., has boosted its hosting server performance with two new top-of-the-line 16-core servers.

At dzine it, we strive to give our customers the best service possible, whether our clients are taking advantage of our website design services, web and software development, search engine optimization or full-managed hosting solutions.

That’s why dzine it has moved forward with the upgrade; to provide better services to its existing customers and expand the company’s managed hosting services to a much broader market, worldwide.

We are proud to say that over the past few years our client base has grown at an incredible rate. As a result of this growth, dzine it quickly outgrew their servers.

The company’s new servers feature dual AMD x8 Opteron 6100 series processors with eight gigabytes of ram each, improving reliability, speed and functionality.

As always, our server upgrades and the benefits that they bring come at no additional cost to our clients.

Copyright 2010 dzine it, inc. Web Development All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Newer technologies, making Internet video faster and more efficient, have created the demand for online video.
The use of interactive videos on business websites is becoming increasingly popular and effective. A web video can be beneficial to a company in so many ways, which is why they are becoming an essential part of Internet marketing campaigns.

While utilizing online video for the purpose of marketing a business can be incredibly beneficial, businesses can hit a home run if the video features the company’s owner or president.

When it comes to seeking products or services online, many consumers find the experience to be somewhat impersonal because, at least in the beginning, they are not dealing with someone face-to-face. An online video that features a business owner or company president enables visitors to put a face to the name and get an idea of the people they are actually dealing with. This can be reassuring and comforting to visitors.

This sort of online media allows business owners to connect with the public in a down to earth way and allows them to provide information and expertise that can build the ultimate authority.

Videos are a very useful way to drum up interest among a website’s visitors and, at the same time, they can help to build trust and respect. Because online videos are so popular at the moment, businesses that utilize them seem more fresh and up-to-date with the latest technologies, giving them even more authority among visitors.

Copyright 2010 dzine it, inc. Website Marketing Experts All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

All of our email marketing templates are developed for and tested within all major email clients, so you can rest assured that anyone receiving your email is getting your business’s message the way you intended.

Titles play an important role in search engine optimization. The titles on web pages tend to attract a lot of attention, not only from website visitors, but from search engine spiders as well.

The same goes for a website’s title tags, typically featured as the hyperlink on the search engine results pages. Both titles and title tags must be optimized as part of a standard search engine optimization (SEO) plan.

Titles are especially important because search engine spiders tend to grab the first bits of informative text that they come across when they access a website, and this is always the title tag. This is then used as the link text in the SERPs, so it’s vital that time is spent crafting the right title for every page of a website.

It is important that every page features a different title tag, or else search engines will be unable to differentiate between pages. In addition, it is important to optimize title tags as well.

There has been much debate in the industry regarding the need to optimize meta tags. Early on, it was believed that it was essential to optimize meta tags as a way of communicating directly with the search engines. As some tags got devalued in search engine algorithms, some SEO experts decided that tags weren’t really all that important.

Title tags, however, are an absolute must for all web pages.

Too many businesses leave their website’s title tags exactly as their web designer left them when the site was first built, namely with the business name and nothing else.
Having the business name as the title for every page may create a strong professional image, but it won’t help search engine results.

Copyright 2010 dzine it, inc. Website Marketing Expert All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

dzine it, Inc. has named Milosh J. Cerevka, former Associate Director of Development Counsellors International (DCI), (http://www.aboutdci.com), as the company’s new Vice President of Sales.

We're happy to have Milosh join the dzine it team. We are confident that he will be an asset to the growth and expansion of the dzine it brand.

Cerevka has an impressive track record in sales and marketing, including holding top positions at firms such as California-based UserTrends, Inc., WebTel Wireless, Inc., and New York-based ICS Inc. Most recently, Cerevka worked at a top level position at DCI, a 50-year-old global economic development firm that specializes in marketing, public relations, social media, website enhancement, trade promotion, tourism, and business attraction services for countries, states, cities and regions.

Milosh brings solid know-how to the table, which will help in building corporate relationships with dzine it. His previous experience working with government contracts will be an asset to our company as well.

Cerevka’s extensive background makes him the perfect fit for the dzine it sales team and he too is looking forward to the new position.

Cerevka says that he is excited to be joining our cutting-edge Web technology services and design firm. He notes that the dzine it team understands the importance of providing web services that are innovative, useful and profitable to their clients and says that he looks forward to helping dzine it grow through new client acquisitions and other strategic opportunities.

Copyright 2010 dzine it, inc. Website Marketing Expert All rights reserved. This material may not be published, broadcast, rewritten or redistributed.