Leading New York website development and search engine optimization firm says that header tags should not be ignored.
According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development firm offering a wide-range of search engine optimization (SEO) services to an array of clients throughout the United States, a heading is a natural part of content.
“The traditional headlines that you see in newspapers and magazines made the transition from print to the Internet seamlessly,” says Crisafi. “The only difference between the print media headlines and online headlines is that latter actually serve an even greater purpose.”
According to Crisafi, headlines on websites aren’t just there to capture a reader’s attention.
“A heading’s importance is typically called out by its separation from the rest of the copy that it is associated with,” says Crisafi. “In both print and on the Internet, headings are usually a larger font, bolder, or a different color. On websites, they are also given authority through what are known as header tags.”
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