Fresh Content Is Important for SEO, But It Has to be Done Right

January 12, 2010

Manhattan SEO firm offers tips on how to ensure that fresh website content makes the grade.

“Any business that has a comprehensive online marketing plan knows that keeping a website’s content fresh is imperative to achieving good search engine placement,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan search engine optimization (SEO) firm with clients from across the country. “At the same time, it is important to remember that fresh content must also be quality content or else it will not be effective.”

According to Crisafi, fresh content is an important factor in a website’s ongoing SEO plan because it keeps search engine spiders crawling through the site, it boosts a website’s keyword density, and, most importantly, it keeps users interested. However, continued changes to a website’s content, he says, can open up a whole new can of worms.

“The more you change something, the more room you leave for error,” says Crisafi. “Spelling mistakes, grammatical errors, and formatting glitches are more likely to occur as content is continually updated.”

From business owners who manage their own content to webmasters and website developers, having someone to edit content or having the ability to carefully edit it on their own, is the key to success.

“Those managing content should consider creating a checklist and adhere to it each time they update a website,” says Crisafi. “The checklist should including running a spell-check; re-reading the content for quality, simplicity, and interest; and checking for format and code errors.”

By doing so, he says, a website’s chances of overall success, both with search engine spiders and visitors, will be greatly improved.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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